Social Marketing – the tool in the toolbox that won’t sit still. In mommy language, I wish I could give it a “time out.” Or, maybe just a nap, but either way, as marketers, we can’t stop time and harness the information on this one. We just have to go with it.

Every six months, we revisit social marketing in the DIG programming so that we can have updated conversations internally and externally about what we’re experiencing as strategic marketers. We’ve evolved from basic-use topics to advanced, anticipatory strategies that our clients and colleagues can chew on and implement in their own way. We spend a lot of time looking at B2B and B2C best practices and mixing our tendencies as early adopters with those of shrewd listeners to come up with the best solutions. It moves fast, but we’ve grown accustomed to the pace.

We pulled together the follow-up material from this month in one convenient place below. Make sure you check it out for further reading on Social Marketing: