HOW TO: Increase your Facebook “likes” by 21,000%
Posted by werkshopmarketing on January 3, 2012 · Leave a Comment
Whether you have adopted social media as a part of your marketing strategy or not, there’s no denying the power it has to humanize businesses and provide another touch-point for brands to connect with existing and potential customers.
At Werkshop, we believe social media is another valuable tool for building a remarkable brand. We’ve seen the value in investing time and resources in the medium through various industries, whether the business was using it to increase brand awareness, generate leads, excel in customer service, or develop positive brand equity.
One recent example comes from a Facebook Ad campaign we ran for one of our client’s, Joe’s Crab Shack Eat at Home Meals. With the launch of the brand’s, new Facebook Page, we decided that utilizing ads to build a solid fan base and determine which target demographic is most susceptible to respond to Joe’s Eat at Home advertising. We recently shared an in-depth commentary of our strategy and resultes in this two-page Case Study here>
Blueprint
After launching Joe’s Eat at Home’s new Facebook page, we hovered around the 30 “like” mark for a week or two (a feeling I’m sure some of you have experienced the same lull when launching your brand’s page, too). In an effort to increase brand awareness, we allocated $200 to run a set of Facebook Ads for 5 days.
By leveraging the popularity of the Joe’s Crab Shack Brand, and creating a customized landing tab, we we’re able to capture the attention of Facebook users in specific markets and propel them to “like” the Joe’s Eat at Home Facebook Page.
Results
- At the end of the week, we jumped from 37 fans to 1,057 fans.
- Through the Ads, we we’re able to increase brand awareness on Facebook by 21,200%.
- We spent an average of $0.19 per fan.
- We established a solid target demographic of women, ages 35-44, who are most likely to respond to our advertising call to action.
- We generated sales with customers who were previously unaware of our brand.
- We drove 241 visits to the Joe’s Crab Shack Eat at Home Meals website.
This campaign is just one of a thousand examples to exhibit the value of social media.
If you’re interested in a detailed report on the campaign or other want to see more of our work, you can check out the new Case Studies section on our website.
