In the Shop — Our Interest in Pinterest

Last week, we had the privilege of hosting a Pinterest roundtable discussion in our Nashville office. After our “Social Media Revolution” DIG, a discussion sparked on how brands are using the hottest social network on the web right now. We had the privilege of talking with some of the most brilliant social marketing minds in Nashville on how Pinterest could benefit our clients.

Every good roundtable discussion needs 3 things: Macbooks, White Boards & Krispy Kreme.

Here were a few of the takeaways:

• With its exponential growth and market saturation, Pinterest is something that can’t be ignored and doesn’t seem to be going away anytime soon.
• The majority of Pinterest users are women, some studies show 80%. Before you jump into the tool, make sure your target market is using it.
• When pinning images, strategically determine how you’re going to leverage them for your brand through linking, watermarking, etc.
• As with every other social network, the key for brands using Pinterest is to “help, not sell”. Make sure you’re adding value to the lives of those who follow your boards and repin your images.

 

HUGE thanks to Bill Seaver, John Cade and Ashley Segroves for taking time to join us and provide valuable insights into leveraging the new tool. Having roundtable discussions like these is just one of the many reasons we love working in Nashville!

What brands have you seen using Pinterest well?

If you’ve got a marketing topic you’d like to discuss, let us know.