7 Instant Improvements to Your Brand’s Website

One of the most powerful tools your brand can use to generate business is a website. However, many brands are using their website like a set of old carpentry tools. Ultimately, they might be able to get the job done, but there are new tools that help get the job done quicker and better.

 

 

 

 

 

 

 

 

 

With that said, here are 7 instant improvements you can take to upgrade your website to the most powerful tool in your toolbox:

Usability is Key – When most brands are wire-framing their website, they forget about who the site is being built for… the customer. A recent study showed that 76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.” Do you know why consumers are visiting your website? If so, are you making it easy for them to find the information they want?

Use call-to-actions that stand out – A call-to-action is one of the critical elements most brands leave off their homepage. Directing people to take action on your website above the fold is something many webpages lack. One reason your website may not be driving sales is because you’re not giving it the chance to do so.

Make sure its Mobile Optimized – According to recent Nielson’s numbers, 43% of all mobile phones are smartphones. This means brands simply can’t afford to ignore mobile phones and mobile phone users. The first, and most important thing, you can do to mobile-optimize your site is to create a mobile friendly version. This allows people who are visiting your website on a mobile device to easily view it on a screen that is typically 2 inches wide by 3 inches long

Produce More Content – Websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. Don’t view your website as a nametag that introduces people to your product and services, instead view it as the initial conversation that engages with people and tells a story. The key element in this is to create content that not only sells, but also educates consumers.

Integrate Social – If your website doesn’t allow visitors to share content, products or services with their social networks, you’re missing out on an easy lead-generation tool. What can you do to help move this process along? While you can’t directly influence whether someone decides to share your content, you can indirectly encourage and make it simple for them by adding social sharing buttons and providing high quality content.

Provide Customer Success/Testimonies – In our Social Media Revolution DIG, we shared a statistic that speaks directly to this element. 90% of consumers trust peer reviews, while only 14% trust advertisements. Providing customer success stories and testimonials will allow people who view your website to hear about your products or services from their peers.

Establish On-Page Optimization – Everyone wants to be at the top of search engine results for keywords in their industry. While on-page SEO only accounts for approximately 25% of your ranking, there are small things you can do to improve your overall SEO results. Optimizing your page title, page URL, header tags, image text, and metadata all help in creating a solid page for optimizing search terms.

While there are numerous improvements you can make to your website, these are 7 easy ways to start generating instant results tomorrow.

If you’re interested in learning more about how your brand can improve its website, we’d love to walk you through it. You can contact us here.