February DIG: Hammers & Thumbs

Today, I had the distinct pleasure of serving as tour guide to a group of trusting fellow marketers through the world of marketing blunders. We relived New Coke, grumbled at the iPhone repricing debacle of 2007, and laughed at Snapple’s big idea of 2005 to create the world’s largest ice pop. (It melted – everywhere – in the middle of New York.)

What we learned today is that if we make marketing decisions based in strategy, we are far less likely to end up as fodder for a similar presentation. Of course, we also learned that it’s okay to laugh at ourselves — because if you aren’t making mistakes as a marketer, you probably aren’t trying very hard. The presentation portion of today’s DIG is below; to continue the conversation and get updates on upcoming educational opportunities, visit us (and be our fan) on Facebook.