March Nashville DIG: Designing a Website to Integrate with Social Media
Whoa, baby. If you missed the 3.18 DIG with Rob Blackford, you really missed a heap of information!!
My introduction of Rob to the group of 40-something that came to participate involved words like “repeat offender entrepreneur” and “technical genius.” However, Rob is also one of my favorite people who happens to run a Nashville web and technology company called Design615. We work together weekly (sometimes daily), and our staffers lean on Rob for the times when pulling their hair out over technology or a web design issue isn’t the best option. Having a sharp brain behind the front of web design and development are vital, and he’s got just that.
Rob’s content walked the group through the old, the new, and a projection for the future of web design. With a participatory approach, each attendee filled in a worksheet with components of web history (like, how sites were built in 1997?) and current best practices. The group discussed social marketing tools, and how they affect how sites are put together. They even argued about the “best” content management system! Hello? Drupal? No – wait – proprietary – or WordPress??
What we learned was that like most marketing tools that we tout at Werkshop, a great, current, social savvy site is best achieved with a plan/blueprint in mind. Ahhhh, strategy. Love it.
Holly
Click here to visit Rob’s site.
Handouts from presentation:
