March BG DIG: Marketing Planning 101

Oh, how I love to DIG in! Today’s content was about meat and potatoes. Obviously, not literally, about meat and potatoes, but when you live and breathe marketing planning for a living, teaching Marketing Planning 101 is my version of soul food. I shared the basic principles of marketing strategy and walked through the steps – one at a time. The group reviewed a sample marketing plan and chuckled together as they saw common pitfalls and road bumps and identified with them!

The takeaway? Marketing strategy doesn’t have to be complicated. As a matter of fact, the simplest strategies can be the most effective. If you do your homework, and plan tactics that fit your brand, you’re on your way to meeting you goals, and a big sense of satisfaction.

While I’ve given this presentation a few times, it has been given a few updates and a face-lift. Look below to review. And, use it as a resource for your own planning, and of course, call on us if you need a hand.