An Ode to the Early Adopters of Social Marketing
I have a confession. I am not an “early adopter.” I said it out loud! I am NOT AN EARLY ADOPTER!!! I’m not sure WHAT to call myself, because professionally, I am a studier, predictor, strategy finder and lover of our early adopting friends. I know them, understand them and appreciate how they, as consumers of our client’s goods and services, keep us marketing types on our toes. They surprise us, and cause us to innovate. I “heart” them.
This group of trend setters has served as the engine behind the ever evolving discipline of social marketing. They have survived a million Google BETA tests and continue to be vocal when FaceBook screws up again. To them, I say, “Adopt on, my friends.” I’ll be watching, learning and once you have it all figure out, I’ll download the app.
For a more cerebral version of my “Ode to Social Marketing and the Early Adopters who we have to give thanks,” see the presentation below.
Thanks for posting this. I loved the DIG and can’t wait to attend more. I’ve always desired to be an early adopter, but I always tend to fall into the mid-adopter range: not quite early adopter, not quite early majority.