Bowling Green Daily News – “Werkshop Marketing acquires PR division”
http://bgdailynews.com/articles/2011/03/01/features/features2.txt
By the Daily News
Tuesday, March 1, 2011 10:56 AM CST
Werkshop Marketing, with offices in Bowling Green and Nashville, recently acquired the PR Division of cabedge.
As a result, the company is expanding its services beyond marketing strategy, branding, advertising, creative, social marketing and Web design.
This move included the addition of Samantha Owens as the vice president of communications strategy, Rachel Donahue and Becca Ary as account executives, and Amanda Butler as assistant account executive. Each will be based in the Nashville office, but will also serve the company’s regional clients.
Tim Earnhart, principal, CEO and creative director for Werkshop Marketing, said the move will allow both companies to grow.
“And when given the opportunity in the future, this move will give Werkshop and cabedge the opportunity to strategically align ourselves as partners, rather than competitors,” Earnhart said.
Both Earnhart and cabedge CEO Chris Blanz are Western Kentucky University graduates and first met each other about a year ago.
With offices in Bowling Green, 422 E. Main Ave., and Nashville, 2915 Berry Hill Drive, Werkshop works with local, regional and national clients to build, manage and grow their brands.
NEXT BOWLING GREEN DIG: Tuesday, January 25 (Using the Marketing Measuring Tape)
WERKSHOP INSTITUTE PRESENTS
THE JANUARY BOWLING GREEN DIG:
Using the Marketing Measuring Tape
Speaker:
Holly Grenvicz of Werkshop Marketing
Tuesday, January 25
8:30 a.m. to 10 a.m.
Register for FREE at http://bgjandig.eventbrite.com
Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce
Where?
Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
*NEW DATE* NEXT NASHVILLE DIG: Wednesday, February 2nd (Using the Marketing Measuring Tape)
WERKSHOP INSTITUTE PRESENTS
THE JANUARY NASHVILLE DIG:
Using the Marketing Measuring Tape
Speaker:
Holly Grenvicz of Werkshop Marketing
***DATE CHANGE***
Wednesday, Feburary 2nd
8:30 a.m. to 10 a.m.
Register for FREE at http://nashjandig2.eventbrite.com
NOTE: In order to provide name tags for participants and have an accurate count for breakfast, please RSVP if you are able to come on the new date regardless if you previously submitted an RSVP for this event. Thank you!
Lipscomb University
Ezell Center, Room 301
Building Address:
3904 Belmont Blvd.
Nashville, TN 37215
Light breakfast will be served compliments of BB&T.
Additional parking information:
Lipscomb University Campus Map
A limited number of spaces have been reserved in the Ezell Center parking lot located directly in front of the building, which is on Belmont Blvd. The entrance to the parking lot is across from Green Hills Dr.
If the parking spots are taken, you may also park in the Arena East Parking garage (on Belmont) or Arena West Parking Garage (on Granny White Pike).
NEXT BOWLING GREEN DIG: Tuesday, November 16 (Marketing Planning for 2011)
WERKSHOP INSTITUTE PRESENTS
THE NOVEMBER BOWLING GREEN DIG:
Marketing Planning for 2011
Speaker:
Holly Grenvicz of Werkshop Marketing
Tuesday, November 16
8:30 a.m. to 10 a.m.
Register for Free at http://bgnovemberdig.eventbrite.com/
Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce
Where?
Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
NEXT NASHVILLE DIG: Wednesday, October 13 (Apps as a Marketing Tool)
WERKSHOP INSTITUTE PRESENTS
THE OCTOBER NASHVILLE DIG:
Apps as a Marketing Tool
Special Guest Speaker:
Brian Cauble of Appsolute Genius
with Holly Grenvicz of Werkshop Marketing
With the rise of Apple’s iPhone and Google’s Android phones, “apps” have become a hot topic and an emerging marketing tool. As the cool factor wears off marketers are beginning to take the possibilities of making an app part of their marketing strategy very seriously. If you’ve ever wondered where to start, how an app is created, what types of apps are possible, or how to leverage them to engage your brand’s audience don’t miss this DIG! Werkshop’s very own Holly Grenvicz will be joined by Brian Cauble of Appsolute Genius to lead this session.
Wednesday, October 13
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvilleoctoberdig.eventbrite.com
Where? RJ Young
809 Division Street
Nashville, TN 37203
Light breakfast will be served. Compliments of First Tennessee.
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About Our Special Guest Speaker:
Brian Cauble
Appsolute Genius
Brian is the co-founder and Chief Executive Officer of Appsolute Genius, developers of smart phone applications. He has been living in Birmingham, AL for most of his life where he has worked in software development for the last nine years. In his career, he was the lead developer for a forestry GIS system used to manage the conservation lands of the largest forestry conservation organization in the US. He also managed a development team responsible for maintenance of the largest Factoring management system in the world and the creation of a new financial management system for Asset Based Lending institutions. Brian graduated in 2000 with a BS in Electrical and Computer engineering, and in 2008, he completed a master’s degree in Information and Engineering management, both from the University of Alabama at Birmingham. He still lives in Birmingham, AL where he recently started Birmingham Entrepreneur to focus on encouraging growth in the local entrepreneurship community.
NEXT BOWLING GREEN DIG: Tuesday, October 19 (Brainstorming Methods)
WERKSHOP INSTITUTE PRESENTS
THE OCTOBER BOWLING GREEN DIG:
Brainstorming Methods
Tuesday, October 19
8:30 a.m. to 10 a.m.
Register for FREE at http://bgoctoberdig.eventbrite.com
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
—————————————————
Brainstorming. The daunting task of revving up those creative juices to come up with unique and amazing solutions. No pressure right? So how do you get from point A to point B in this process? While there is no standardized handbook to guide you through there certainly are different techniques to get there. We have handpicked some creatives who certainly have done their share of brainstorming for clients and we’ll be gathering for a panel discussion on the topic. Please join us and share your brainstorming techniques as well.
Panelists include: Steve Chandler – ChandlerThinks, John Oldham - Oldham Design Group, Dr. Jennifer Mize-Smith – WKU Dept. of Communication
Moderator: Tim Earnhart, Werkshop Marketing
Please post any questions you have about brainstorming on our Facebook page here. We will include them in our discussion at the DIG.
NEXT NASHVILLE DIG: Wednesday, November 17 (Marketing Planning for 2011)
WERKSHOP INSTITUTE PRESENTS
THE NOVEMBER NASHVILLE DIG:
Marketing Planning for 2011
Speaker:
Holly Grenvicz of Werkshop Marketing
Wednesday, November 17
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvillenovemberdig.eventbrite.com
Where? RJ Young
809 Division Street
Nashville, TN 37203
Light breakfast will be served. Compliments of First Tennessee.
NEXT NASHVILLE DIG: Thursday, August 26 (Brainstorming)
WERKSHOP INSTITUTE PRESENTS
THE AUGUST NASHVILLE DIG:
Brainstorming
Thursday, August 26
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvilleaugustdig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
—————————————————
Brainstorming. The daunting task of revving up those creative juices to come up with unique and amazing solutions. No pressure right? So how do you get from point A to point B in this process? While there is no standardized handbook to guide you through there certainly are different techniques to get there. We have handpicked some creatives who certainly have done their share of brainstorming for clients and we’ll be gathering for a panel discussion on the topic. Please join us and share your brainstorming techniques as well.
Please post any questions you have about brainstorming on our Facebook page here. We will include them in our discussion at the DIG.
Panel: Chris Blanz – Cabedge (“webcentric” agency), Allison Davis – Emma (in-house creative/email marketing service), John Hussey – PK Pictures (Film/TV/Media production house) and our own Jenn Sheets – Werkshop Marketing (Agency for Marketing & Creative Strategy and execution).
About the Panel:
Chris Blanz
Cabedge’s CEO and Creative director, Chris, holds to the philosophy “Find something you love doing and figure out how to get paid to do it.” After nearly 20 years in the industry, it seems like this idea of following one’s passions just might work. You should get to know him if only so he’ll tell you the story of how he once blew up a gas station. Don’t worry…it wasn’t intentional and nobody was hurt. That is…nobody except his parents’ insurance policy.
Allison Davis
Allison is Emma’s creative director, overseeing Emma’s own brand identity work and design. She created the original Emma face (arms and chin to follow) and guides the visual brand for all of our advertising and marketing collateral. A graduate of Miami (OH) University’s fine arts program, Allison studied graphic design and painting, which explains her awfully impressive eye for color and composition. While at Miami, she also dabbled in metalsmithing, which explains her eye for, well, metal and stuff. When she’s not designing Emma customers’ templates, Allison enjoys spending time with her cats, watching Japanese Anime and explaining the meaning of Japanese Anime to the cats.
John Hussey
Director, Producer, and Senior Editor has been with PK Pictures since 1995. He feels that wearing many different hats keeps things interesting and rewarding. A six time Emmy award winner, John has garnered the honor for Editing, Sound Design, and Producing/Directing of both Children’s and Informational/Instructional Programing. A Geffen recording artist in the 1980’s, John’s band Little America toured in support of two top ten singles and MTV airplay. His musical background infuses every project with an uncanny sense of timing relating both to music and the rhythm of the spoken word.
Jenn Sheets
Originally schooled in psychology and special ed, New Englander Jennifer Sheets eventually landed in the wild world of marketing — a place where the psych degree has come in handy. She oversees all aspects of Werkshop’s creative execution and plays a big role in strategy sessions. “I love what I do because it allows me to use both the analytical and creative sides of my brain. It makes for an achy brain sometimes, but it keeps me on my toes and keeps my ideas fresh. Where else would I use the particular set of skills I’ve acquired over the years — Special Ed, Psychology, Visual Communications, Marketing — I mean, really?” Adventure, determination and quick thinking are in Jenn’s blood- she has a relative that was on the Mayflower- the only known person who managed to reboard the ship after falling off.
NEXT BOWLING GREEN DIG: Tuesday, August 31 (Consumer Behavior)
WERKSHOP INSTITUTE PRESENTS
THE AUGUST BOWLING GREEN DIG:
Consumer Behavior: It’s Both Logical and Irrational at the Same Time
We don’t know about you, but we are completely intrigued by the decisions we as consumers make when we buy things. We all have our reasons for why we buy certain brands, why we shop at certain stores, why we drive the cars we do, and why we don’t buy other brands. Be a part of this very engaging and interactive DIG session. We look forward to seeing you.
Tuesday, August 31
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgaugustdig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
NEXT NASHVILLE DIG: Tuesday, September 14th (Social Media: All Risk and No Reward?)
WERKSHOP INSTITUTE PRESENTS
THE SEPTEMBER NASHVILLE DIG:
Social Media: All Risk and No Reward?
The importance of developing sound policies and practices concerning
use of social media as an employer and preventing employee misuse.
Special Guest Speakers:
Jennifer Rusie & Jonathan Harris of Ogletree Deakins
Tuesday, September 14th
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvilleseptemberdig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
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About Our Special Guests:
Jennifer Rusie joined the Nashville, Tennessee office of Ogletree, Deakins, Nash, Smoak & Stewart in October 2006. Prior to her arrival at Ogletree Deakins, Ms. Rusie concentrated her practice on general commercial litigation. Ms. Rusie now focuses her practice primarily in the areas of labor and employment law. Ms. Rusie has experience representing management in all types of employment matters before, federal and state trial and appellate courts and administrative agencies including representing and counseling clients regarding discrimination, retaliation, harassment, wrongful discharge, breach of employment contracts, public policy claims and wage and hour issues. She also has experience working on traditional labor law matters including union election campaigns, NLRB hearings, labor arbitrations and unfair labor practice.
Ms. Rusie graduated from New York University School of Law and received her undergraduate degree, magna cum laude, from Vanderbilt University, with a BA in American Studies.
Jonathan Harris joined Ogletree Deakins in July 2003 and concentrates his practice in employment litigation. Mr. Harris has acted as the responsible attorney in numerous cases under Title VII, the ADEA, ADA, FMLA, FLSA, THRA, and other state and federal employment laws. He represents employers in single plaintiff claims as well as in class action litigation. Mr. Harris handles litigation at both the trial level and on appeal.
Mr. Harris enjoys speaking on employment issues and works with clients on preventive strategies to avoid discrimination, retaliation and other employment claims. From 2000 to 2001, Mr. Harris served as a law clerk for the Honorable E. Richard Webber, a United States District Judge in the Eastern District of Missouri.
