What NOT to do with Social Media
As our first DIG of 2012, “The Social Media Revolution” was wrapping up in Nashville, someone in the audience brought up an interesting point….. The DIG focused on how social media can completely change the way you market a brand, however this particular person was interested in what NOT to do when implementing social media into your marketing plan. After we thought about it, here are 3 things your brand shouldn’t do in regards...
3 Reasons Why Social Media Has Earned a Seat at the Marketing Table
We just wrapped up our first DIG of the year, The Social Media Revolution. We explained why we’re encouraging brands to not view social media as just one of their “resolutions” for 2012, but explore how they can use it to totally “revolutionize” the way they market their brand. The reason we’re talking about Social Media “REVOLUTIONIZING” your brand in 2012 instead of it being another “RESOLUTION” is because...
Why PR has Never Been More Beneficial for Your Brand
We recently came across an article from Inc. Magazine and wanted to share it with our readers. In the article, small business entrepreneur Caroline Limpert explains the reason she’s not giving up on Public Relations. In fact, if she had to put all of her eggs in one basket, Public Relations would be her only marketing expense. At Werkshop, we stress from the very beginning of our strategic planning process that businesses should consider...
HOW TO: Increase your Facebook “likes” by 21,000%
Whether you have adopted social media as a part of your marketing strategy or not, there’s no denying the power it has to humanize businesses and provide another touch-point for brands to connect with existing and potential customers. At Werkshop, we believe social media is another valuable tool for building a remarkable brand. We’ve seen the value in investing time and resources in the medium through various industries, whether the business...
How Decorating a Christmas Tree is Like Building a Brand
Hopefully by now, most of you have all of your Christmas decorations up and are in full Holiday mode this final week. If you’re like me, you might have procrastinated juuuuust a little bit in putting your Christmas Tree. As I brought down the lights and ornaments and started to decorate O’ Tannenbaum, I realized how similar the decorating I was doing related to the work we do everyday here at Werkshop. I noticed that decorating a Christmas...
The Best Way to Spread Christmas Cheer…..
“The best way to spread Christmas Cheer, is singing loud for all to hear.” – Buddy The Elf If there is one thing that’s true about our team here at The Werkshop it’s that we love this time of year. If you visit our offices this time of year, you’ll likely be welcomed by Holiday music, Christmas Trees on chalk board walls, and the smell of cookies (and / or doughnuts)…. Taking a note from one of our favorite...
What We Are Thankful For….
Photo by Matthew Wilson Other things we’re thankful for…… Pretty paper, inspirational sayings, tasty holiday treats, time with family, chalk board walls,employment, anti-depressants, a baby named Jack, Pinterest, our wives, our husbands, our parents, nieces, blackberry tea from Spencer’s, life, generosity, moccasins, sushi, camping, Tim Burton, the axis of the earth that makes the seasons change, spotify music, the...
A Guitar Smashing Grand Opening for Tennessee’s First School of Rock
Last weekend we had the privilege of planning the Grand Opening of Franklin’s School of Rock. We couldn’t have asked for a better event. Former Nashville Predator Stu Grimson and Alderman At-Large Clyde Barnhill kicked off the event in typical rocker fashion with a guitar smashing instead of your traditional ribbon cutting ceremony. Kids from across middle Tennessee showed up in their best rockstar attire. Here are a few photos from the...
Where We Werk: Fall Fun Day
Fall. The leaves are changing, there is a crispness in the air. What a perfect time of year. To celebrate the best season of the year. Our team decided to bring together all of the quintessential elements of Autumn for our first ever Fall Fun Day. Here’s how we spent our afternoon…. The Spread: Chili, Chips & Dip, Pumpkin Pie, Apple Pie Cookies, should we go on? What’s a Fall Fun Day without a little friendly competition? After...
Answers to your Most Common QR Code Questions
At last month’s DIG, “2012 Marketing Planning: Building a Blueprint for Your Brand” we received quite a few questions about a pseudo-new marketing tool, QR codes. Even if you aren’t familiar with the term, you’ve probably seen these “new-age bar codes” on flyers, posters, graffiti ads, books, or business cards and might have even said outloud, “What is that thing?” the first time you noticed one. QR Code Idea from...
