Marketing Planning: Building a Blueprint for Your Brand
It’s October, which means if you haven’t already started thinking about your 2012 marketing plan, it’s time to start. During our October DIG, we discussed the nuts & bolts of planning for next year & unpacked everything you need to know when it comes to marketing your brand. Brand Touch Points Diagram Copyright of Design Brand Identity, 3rd Edition, by Alina Wheeler We admit, at first this diagram can be a little overwhelming,...
Are you ready to Rock? A Grand Opening Event.
At Werkshop, we have the privilege to of working with some really cool clients & doing some really cool things. Sometimes we have the chance to let you check in on the work we’re doing. This is one such occasion…… Who needs a ribbon to cut when you have a guitar to smash? We’re helping Tennessee’s only School of Rock kick off wit their ”guitar smashing” grand opening event. We’re giving kids...
A Night out at the Art & Business Council’s “Art WERKS”
Last week, our team had the opportunity to take part in the Art & Business Council of Greater Nashville’s Artworks event. It really was a great chance for us to get out of the office and show off some of our other skills. Check out our artwerk…. So why are we telling you about this? One reason is that we wanted to let you know how great of a time we had at Art Works (if your company wasn’t involved this year, you should definitely...
How To: Avoid the Top 5 Social Media Mistakes Most Businesses Make
Yesterday we shared the top 5 mistakes most businesses make when it comes to using social media. The faux pas were initially noted by Starr Hall in her new book The Social Wave. Today, we’re sharing our thoughts on how you can avoid these mistakes & use social media as a tool to compliment your overall brand strategy. Mistake #1: Talking one way Solution: Avoiding this mistake is as simple as changing one word. Instead of talking “to” people,...
Top 5 Social Media Mistakes Most Businesses Make
Last month’s issue of Entrepreneur Magazine had a very helpful advertisement for a new book The Social Wave by Starr Hall. The ad, which is a precursor to Starr’s new book, highlighted the fact that although many businesses have invested time and money in social media, some still aren’t using it effectively. Here are the top 5 social media mistakes most businesses make noted by Starr in the ad: Mistake #1: Talking...
Sell the “Experience” – A Takeaway from #STORY11
Last month, I had the opportunity to attend STORY Conference in Chicago. It was not only a chance to learn from some of the best “story tellers” in several industries, but also get my fill of deep-dish pizza for the year. As I started to digest both the information and food, there were several marketing ideas that I observed, but one stood out that could benefit businesses both large and small. Sell the Experience. In economics, there are two...
Upcoming DIG: Are you ready for 2012?
The end of the year is soon to be near , so before enjoying your holiday cheer, create a 2012 marketing plan, that is sure to generate hundreds of fans. Make plans to attend our next Werkshop Marketing DIGs on October 18th and 19th. We promise this will be the only rhyme you are forced to hear. Planning is one of the most important things that you can do for your brand, product or service. Join us as our VP of Brand Strategy & Creative,...
Werkshop now hiring: Assistant AE
** As of 12/9/2011 this position has been filled ** Werkshop is now hiring! Position: Assistant Account Executive Location: Nashville, TN with occasional travel Werkshop, an established full-service marketing and advertising agency headquartered in Nashville is seeking to fill an Assistant Account Executive position for it’s Nashville office. Requirements: BA in Business, Marketing, Communications or related field Description: Ideal candidate...
The Passing of the Hammer
Most of you are familiar with the phrase “Passing the Baton”. Most times, it represents a transfer of responsibility from on person to another. A CEO passes the baton when he or she retires. A coach passes the baton when he or she leaves her position for another opportunity. Most times, it’s just a figure of speech, but certain cultures have developed elaborate ceremonies for the act of baton passing. Here at Werkshop, we’ve adopted a similar...
Werkshop now hiring: Account Executive
———————————————————————- **As of October 1, 2011 this position has been filled.** ———————————————————————- Werkshop is now hiring! Position: Account Executive Location: Nashville,...
