7 Common Website Pitfalls
By Scott Hutcheson, Hydrophonics Engineer, cabedge.com A different type of website navigation: avoiding the pitfalls Building, updating, or maintaining a website can feel a bit like getting into that “simple” kitchen remodel. Both often end up costing more, taking longer, and drive you crazy in the process. However, if you keep even just a few of the seven main pitfalls about websites in mind you just might escape with your sanity…and a...
Consumer Behavior: Why We Buy What We Buy
Consumer behavior is a term we as marketers toss around all the time. We try to dig into the minds of our target audience and generalize, simply, why people buy what they buy. Further into it, we try to analyze how we can get them to buy our products. We deconstruct their motivation behind what it is they want, and how much they actually want it, and then put their directional and intensity behaviors to the test. We try to make them really, really...
Jenn’s Reno Lessons Learned
My husband and I are self proclaimed DIYers when it comes to home renovations. I’ve probably torn down, built more things and own more tools than most of my male friends. It all started with the purchase of our first home, which we now lovingly call our “practice house.” We went with a pretty run down fixer with “good bones” for two reasons. The first was because that is all we could afford at the time on our starving artist salaries. Secondly,...
Earnhart Appointed to AAF Nashville Board of Directors
Werkshop’s very own Tim Earnhart, Founder, CEO & Head Carpenter, has been appointed to the American Advertising Federation Nashville (AAF Nashville) Board of Directors. Tim has joined other advertising and marketing professionals for a two-year term, which began in June 2011, to enhance the opportunities available to the advertising/communications industry in Nashville. AAF Nashville is a branch of the national non-profit organization, affiliated...
Print Marketing Isn’t Dead
By Jennifer Sheets, VP Brand Strategy & Creative, Werkshop Marketing In the past 5-10 years email, social media, online and mobile advertising have all become a factor in the marketing decisions we make and unfortunately print has taken a back seat while people try to incorporate so much more into their marketing budgets. Sure, print may be a more expensive option at times, but a well planned, well designed and well executed print campaign may...
Print’s Role in Marketing According to Industry Folks
Interviews from Kelley McLaughlin, Tina Peterman, Kristie Keppler, and David Bailey Jr. Kelley McLaughlin, Manager of Specification Sales, Athens Paper Company How many years have you worked in the printing industry? 26 What has your role been? Specification Sales How does it make you feel when people proclaim that printing is dead? Who is doing most of the talking? Printing is not dead, although it has dropped off in the past few years it is now...
Congratulations to T.J. Samson Community Hospital
Werkshop Marketing would like to congratulate T.J. Samson Community Hospital on winning a 2011 Aster Award. The Sleep Center campaign that the Werkshop crew created for T.J. Samson was submitted into a medical marketing competition and won the Bronze Award. Each year the Aster Awards honor excellence in medical marketing and we’re proud to make it on that list. http://www.asterawards.com/winners.php has a complete list of all the winners for hospitals...
BlueCotton Gives Back
Mike Coffey, founder and CEO of BlueCotton.com, and a close friend of Werkshop CEO, Tim Earnhart, has started an initiative called BlueCotton Gives Back in order to raise money for the victims of the recent tornado that devastated Alabama. On June 29th, Mike will play golf at Limestone Springs Golf Course from sun up to sun down. His goal is to play at least 72 holes of golf and perhaps even 90 holes! You can participate by pledging a dollar amount...
A Deeper Dive into Text Marketing- [follow-up to May's DIG]
By Linda Claire Guttery, Marketing Director, Strategic Mobile Solutions 8 Reasons Why a Dedicated Long Code Might be the Best Option When starting any new marketing endeavor, we all ask the question: “What’s the best value for my budget?” Of course, the same question is asked when planning a text message marketing campaign. In planning your campaign, some of first options you’ll need to consider are to use short code or long code? Shared code...
Reaching the Niche You Can’t Scratch
Reaching the Niche You Can't Scratch View more presentations from Werkshop Marketing Read More →
