September 2009 DIG – Brand Congruency
Thank you to everyone who attended our September DIG on Brand Congruency. Tim Earnhart of Earnhart + Friends in Bowling Green, KY was our guest speaker. Along with Tim, we discussed an overview of Branding Congruency. Tim was nice enough to pass along his notes to share: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tim Earnhart, Principal, Earnhart+Friends Advertising Notes from presentation given on...
AIGA Social Media Buzz
Thank you to everyone who came out the the AIGA Buzz this morning. This was the second time we have had the opportunity to have a Social Media discussion with a group and we continue to enjoy the contributions and questions from everyone! Many have requested the white paper that we handed out so we have posted it below for you to share and reference. Remember that to “use your tools wisely” you need a plan! Keep the conversation going....
Email Marketing
Thank you to everyone who attended our Email Marketing DIG this morning. As promised, we wanted to share with you the CAN-SPAM Act information with you. Please see the below info. The takeaway can be viewed on our website. __________________________________ FTC FACTS for Business The CAN-SPAM Act: Requirements for Commercial Emailers The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements...
Branding: A Case Study
What is BRANDING? That is one of the million-dollar marketing questions. Ask a room full of MBA’s and you’ll get a room full of answers. Unfortunately, branding as a term is used, misused and overused and leaves a lot of people generally confused not only about what branding means, but what value it really holds. Isn’t branding only something that McDonald’s, Google, Coca-Cola and BMW get to experience? Branding must be expensive, elusive...
Your Marketing Parachute
I had to have one. A photo, that is. I walked into the skydiving facility and was surrounded by the life-sized photos of people who had gone before me. The reality was that I would hand over my hard-earned money, strap myself to a stranger, and throw myself out of a perfectly operational plane just to have a photo of my own. Excited about the possibilities of the outcome, I figured it was worth it. So after signing a waiver, off I went. There...
