The Business of Sports
Yesterday’s DIG in Nashville was a special treat. My friend and client, Rob Bironas, was our special guest. Rob and I spent the 90 minutes talking about the business of football. We broke down the “org chart” of the NFL and even talked about how the athletes make money. Rob talked about the ins and outs of the “Franchise Tag” and about roster bonuses, but also about why he made the decision to handle his career with a plan in mind. Rob not only has a degree in Marketing from Auburn, but he understands that there is life after football. Check out his “Top 10 List” for insight into how he approaches his career and marketing his image.
Networking Women of BG Event: Friday, April 23
Holly will be speaking at this Networking Women of Bowling Green event.
April 23, 2010
Carroll Knicely Conference Center
2355 Nashville Road
Bowling Green, KY 42101
Networking @ 11:00am
Presentation @ 12:30pm
March BG DIG: Marketing Planning 101
Oh, how I love to DIG in! Today’s content was about meat and potatoes. Obviously, not literally, about meat and potatoes, but when you live and breathe marketing planning for a living, teaching Marketing Planning 101 is my version of soul food. I shared the basic principles of marketing strategy and walked through the steps – one at a time. The group reviewed a sample marketing plan and chuckled together as they saw common pitfalls and road bumps and identified with them!
The takeaway? Marketing strategy doesn’t have to be complicated. As a matter of fact, the simplest strategies can be the most effective. If you do your homework, and plan tactics that fit your brand, you’re on your way to meeting you goals, and a big sense of satisfaction.
While I’ve given this presentation a few times, it has been given a few updates and a face-lift. Look below to review. And, use it as a resource for your own planning, and of course, call on us if you need a hand.
Walkabout 180: Wednesday, March 24
Holly will be speaking at this Nashville Area Chamber of Commerce event.
March 24, 2010
7:30 am – 12:00 pm
The Ezell Center at Lipscomb University
Nashville, TN
For more details and to register, click here.
March Nashville DIG: Designing a Website to Integrate with Social Media
Whoa, baby. If you missed the 3.18 DIG with Rob Blackford, you really missed a heap of information!!
My introduction of Rob to the group of 40-something that came to participate involved words like “repeat offender entrepreneur” and “technical genius.” However, Rob is also one of my favorite people who happens to run a Nashville web and technology company called Design615. We work together weekly (sometimes daily), and our staffers lean on Rob for the times when pulling their hair out over technology or a web design issue isn’t the best option. Having a sharp brain behind the front of web design and development are vital, and he’s got just that.
Rob’s content walked the group through the old, the new, and a projection for the future of web design. With a participatory approach, each attendee filled in a worksheet with components of web history (like, how sites were built in 1997?) and current best practices. The group discussed social marketing tools, and how they affect how sites are put together. They even argued about the “best” content management system! Hello? Drupal? No – wait – proprietary – or WordPress??
What we learned was that like most marketing tools that we tout at Werkshop, a great, current, social savvy site is best achieved with a plan/blueprint in mind. Ahhhh, strategy. Love it.
Holly
Click here to visit Rob’s site.
Handouts from presentation:
At Right Angles
Yesterday, Tim and I had the great opportunity to speak to the Bowling Green Professional Marketing Association. The presentation, “At Right Angles,” was about brand congruency. We discussed what “branding” really is, as well as how to approach branding by wearing the hat of a strategist.
We covered a lot of ground, but the moral of the story is that branding — and staying congruent in your message, tone, design and delivery — is a choice. Take a look at the presentation here.
AIGA Social Media Buzz
Thank you to everyone who came out the the AIGA Buzz this morning. This was the second time we have had the opportunity to have a Social Media discussion with a group and we continue to enjoy the contributions and questions from everyone! Many have requested the white paper that we handed out so we have posted it below for you to share and reference.
Remember that to “use your tools wisely” you need a plan! Keep the conversation going. We would love to hear your success stories as you dig deeper.
