HOW TO: Increase your Facebook “likes” by 21,000%
Whether you have adopted social media as a part of your marketing strategy or not, there’s no denying the power it has to humanize businesses and provide another touch-point for brands to connect with existing and potential customers.
At Werkshop, we believe social media is another valuable tool for building a remarkable brand. We’ve seen the value in investing time and resources in the medium through various industries, whether the business was using it to increase brand awareness, generate leads, excel in customer service, or develop positive brand equity.
One recent example comes from a Facebook Ad campaign we ran for one of our client’s, Joe’s Crab Shack Eat at Home Meals. With the launch of the brand’s, new Facebook Page, we decided that utilizing ads to build a solid fan base and determine which target demographic is most susceptible to respond to Joe’s Eat at Home advertising. We recently shared an in-depth commentary of our strategy and resultes in this two-page Case Study here>
Blueprint
After launching Joe’s Eat at Home’s new Facebook page, we hovered around the 30 “like” mark for a week or two (a feeling I’m sure some of you have experienced the same lull when launching your brand’s page, too). In an effort to increase brand awareness, we allocated $200 to run a set of Facebook Ads for 5 days.
By leveraging the popularity of the Joe’s Crab Shack Brand, and creating a customized landing tab, we we’re able to capture the attention of Facebook users in specific markets and propel them to “like” the Joe’s Eat at Home Facebook Page.
Results
- At the end of the week, we jumped from 37 fans to 1,057 fans.
- Through the Ads, we we’re able to increase brand awareness on Facebook by 21,200%.
- We spent an average of $0.19 per fan.
- We established a solid target demographic of women, ages 35-44, who are most likely to respond to our advertising call to action.
- We generated sales with customers who were previously unaware of our brand.
- We drove 241 visits to the Joe’s Crab Shack Eat at Home Meals website.
This campaign is just one of a thousand examples to exhibit the value of social media.
If you’re interested in a detailed report on the campaign or other want to see more of our work, you can check out the new Case Studies section on our website.
A Guitar Smashing Grand Opening for Tennessee’s First School of Rock
Last weekend we had the privilege of planning the Grand Opening of Franklin’s School of Rock. We couldn’t have asked for a better event. Former Nashville Predator Stu Grimson and Alderman At-Large Clyde Barnhill kicked off the event in typical rocker fashion with a guitar smashing instead of your traditional ribbon cutting ceremony. Kids from across middle Tennessee showed up in their best rockstar attire.
Here are a few photos from the event:
The School of Rock isn’t your typical music school and the grand opening showcased just how extraordinary this establishment will be for the young musicians of Middle Tennessee. The School prides itself on teaching kids how to not only play and perform, but also to be responsible young adults, to treat others and their instruments with respect, and that a lot more goes into music that getting on stage and playing. The kids carry and set up their gear for shows. Kids at the performance level will play free shows around town. School of Rock gives kids a chance to learn to be an artist by giving them first hand experience.
Here’s to a rockin’ week……
Are you ready to Rock? A Grand Opening Event.
At Werkshop, we have the privilege to of working with some really cool clients & doing some really cool things. Sometimes we have the chance to let you check in on the work we’re doing. This is one such occasion……
Who needs a ribbon to cut when you have a guitar to smash?
We’re helping Tennessee’s only School of Rock kick off wit their ”guitar smashing” grand opening event. We’re giving kids the chance to walk the red carpet & get their photos snapped by paparazzi, record their next big hit in a recording booth, or learn a new song with mini rock lessons. Needless to say, it’s going to be an event even the King of Rock himself would be proud of….
We will Rock You…
To help spread the word about the event, we created a couple of radio spots to run on some local Nashville stations. Take-a-listen:
Spot #1: There’s a New School in Town
Spot #2: Are You Ready to ROCK?
So if you see anyone throwing up their rock-fist driving down the road…. don’t be alarmed, they probably just heard the radio spot.
Ready to Rock?
We’d love to see you and your little rock stars at the event.
Check out all of the details & sign up for VIP access here>
Congratulations to T.J. Samson Community Hospital
Werkshop Marketing would like to congratulate T.J. Samson Community Hospital on winning a 2011 Aster Award. The Sleep Center campaign that the Werkshop crew created for T.J. Samson was submitted into a medical marketing competition and won the Bronze Award. Each year the Aster Awards honor excellence in medical marketing and we’re proud to make it on that list. http://www.asterawards.com/winners.php has a complete list of all the winners for hospitals in the same group. See the campaign at http://tjsleep.com/.
Sky-high marketing
One of the many great things about marketing — and by “marketing,” I mean the art of getting a client’s message out in an effective and eye-catching way — is the way it inspires those behind the scenes to go above and beyond for a project. Take, for example, a film shoot that could have been routine… routine, that is, if it weren’t for a director who’s willing to go above and beyond to translate big ideas into small-screen reality.
In the summer, we began planning for a new television spot for Western Kentucky University’s football team. It was the Hilltoppers’ first year as a Division I program, and we wanted to give them a commercial that was equal to the higher level of competition they’d be facing. They had just finished at $35 million stadium expansion, and had already settled on the theme of “See It. Believe It. Achieve It.” So, we developed a 30-second spot that would illustrate the anticipation and energy that was driving the team as a daunting season approached. Part of the visual idea was a “mile-high” shot — a single trip from the clouds down to the stadium, and ultimately to the face of a gridiron warrior preparing for battle. It was our “big idea,” one that would (quite literally) take WKU’s message to a higher level. But how to do it?
The director, our close associate Gabe McCauley, started searching for an answer; what he found was something none of us expected. Gabe hooked up with a company called Micro Aerial Projects, who brought out a super-duper-high-tech, helicopterish, “Star Wars”-looking drone — a tiny piece of equipment that can fly a mile high, or many miles away, and can stay planted in a particular spot in the air thanks to GPS technology. Just getting to see it was cool enough — and some of us even got the opportunity to fly it a bit! — but the truly amazing part was the final result: An breathtaking aerial shot that provided the perfect backdrop for the rest of the spot. But don’t take my word for it — check it out yourself!
If it weren’t for someone (in this case, Gabe) really stepping up to the plate, we could have ended up producing a cookie-cutter sports commercial. But who would that attract; who would even notice? Which brings me back to the true joy of marketing: being able to powerfully present our clients’ distinct messages — in ways that they might never had considered — and see them prosper because of it. We do it every day… but it never gets old.
