Dot-Com-Munication comes to Bowling Green!
Professor Rob, I have a question — How do we make our website so awesome that it totally integrates with social media? For all Diggers who attended the DIG in BG today, we received the answer to just that question. Call it going back to school. Call it “we learned a thing or two today”. Call it what ever you want, but I think we can all agree it was well worth our time. Rob Blackford knows his stuff. Yes, I said it, his stuff. I can honestly say that Rob is one of the most talented and genuine people I have ever had the distinct pleasure of working with.
Rob spent the time he had this morning educating us to this basic outline of thought — that Design + Content + Promotion = a really good Website. It doesn’t seem like rocket science, but unfortunately, not many are doing it the right way. To bad for them. If you’ve made a commitment to do it right, then do it. If we can be of help, call us.
-Tim
NEXT NASHVILLE DIG: Thursday, July 15 (Photoshop 101)
WERKSHOP INSTITUTE PRESENTS
THE JULY NASHVILLE DIG:
Photoshop 101
Thursday, July 15
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvillejulydig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
—————————————————
This DIG will be an introduction to Photoshop – what it is, what it’s used for
and what it’s basic functions are. The topics covered will be:
What is Photoshop?
Who should use it and why?
Capabilities
Best Practices
We will also show demonstrations of the following:
THE TOOLS/PALETTES
- Introduction to the tool bar (brief descriptions of different tools)
- Introduction to palettes (brief descriptions of major palettes)
DEMO (LEVEL 1)
- Opening a file in Photoshop (compatible file types)
- Resizing the image
- Cropping the image
- Using filters
- Saving a document for print (save vs. save as)
DEMO (LEVEL 2)
- Opening a file in Photoshop (compatible file types)
- Adjusting the colors in the image/balance
- Using retouching tools
- Adding & editing type (including a brief introduction to layers)
- Settings (color mode, resolution, web vs. print)
- Saving a document for web
**Everyone is welcome to bring their computers. However, it is not necessary, and computers will not be provided. If you do wish to bring your computer, you can download a trial version of Photoshop CS5 here.
NEXT BOWLING GREEN DIG: **Date & Topic Change** Thursday, July 29 (Photoshop 101)
WERKSHOP INSTITUTE PRESENTS
THE JULY BOWLING GREEN DIG:
**Topic Change** Photoshop 101
(The Consumer Behavior DIG has been moved to Tuesday, August 31.)
**Date Change** Thursday, July 29
(Orignial date was Tuesday, July 27)
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgjulydig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
—————————————————
This DIG will be an introduction to Photoshop – what it is, what it’s used for
and what it’s basic functions are. The topics covered will be:
What is Photoshop?
Who should use it and why?
Capabilities
Best Practices
We will also show demonstrations of the following:
THE TOOLS/PALETTES
- Introduction to the tool bar (brief descriptions of different tools)
- Introduction to palettes (brief descriptions of major palettes)
DEMO (LEVEL 1)
- Opening a file in Photoshop (compatible file types)
- Resizing the image
- Cropping the image
- Using filters
- Saving a document for print (save vs. save as)
DEMO (LEVEL 2)
- Opening a file in Photoshop (compatible file types)
- Adjusting the colors in the image/balance
- Using retouching tools
- Adding & editing type (including a brief introduction to layers)
- Settings (color mode, resolution, web vs. print)
- Saving a document for web
**Everyone is welcome to bring their computers. However, it is not necessary, and computers will not be provided. If you do wish to bring your computer, you can download a trial version of Photoshop CS5 here.
May Bowling Green DIG: PR 101
Toyota. Ring a bell? Yeah, figured it did. Come on, tell me what you really feel about this brand, especially now. They’ve taken a few sucker punches in the last few months haven’t they? It was through their PR efforts, or lack thereof, that we learned just how damaging a situation can become. At our Bowling Green DIG last week, David Green shared with us his philosophy of good PR and how we all should go about such activities.
If you have a hunch that PR should be a part of your daily marketing efforts, you’ve probably got a good hunch. Build a solid plan and make it happen.
For a more in depth look at PR101, see David’s presentation below.
NEXT NASHVILLE DIG: Thursday, June 17 (PR 101)
WERKSHOP INSTITUTE PRESENTS
THE JUNE NASHVILLE DIG:
PR 101
Special Guest Speaker:
David Green
Principal, David Green Communications
Thursday, June 17
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvillejunedig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
NEXT BOWLING GREEN DIG: Tuesday, June 29 (Designing a Website to Integrate with Social Media)
WERKSHOP INSTITUTE PRESENTS
THE JUNE BOWLING GREEN DIG:
Designing A Website to Integrate with Social Media
Special Guest Speaker:
Rob Blackford
Owner, Design(615)
Tuesday, June 29
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgjunedig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
Social Marketing Puzzle
What I’m learning about Social Media marketing is that every 48 hours the information I thought was cutting edge becomes irrelevant. New tools and technologies are coming online hourly, users are opting in in droves and are finding new ways to communicate, sell and sway opinion. I used to think that Google Adwords was the hardest media tool to wrangle, but strategizing for retail use of FourSquare, Yelp and finding the “best” blog platform and account aggregator have trumped AdWords easily. Social marketing has become a game of endurance. Research, strategize, try, test, learn and start over. Those steps follow one another over and over and over. As professional marketers, we love the challenge, we love teaching our clients about how to use it, and we can’t wait for what it throws us next.
For the most up-to-date presentation and white paper on the Social Marketing Puzzle, see below.
Details for Labor and Employment Law Briefing
NEXT NASHVILLE DIG: Thursday, May 20 (Social Media Refresh)
WERKSHOP INSTITUTE PRESENTS
THE MAY NASHVILLE DIG:
Social Media Refresh
Guest Speaker:
Holly Grenvicz
Chief Strategist, Werkshop Marketing
Thursday, May 20
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvillemaydig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
NEXT BOWLING GREEN DIG: Thursday, May 27 (PR 101)
WERKSHOP INSTITUTE PRESENTS
THE MAY BOWLING GREEN DIG:
PR 101
Special Guest Speaker:
Dave Green
Owner, David Green Communications
Thursday, May 27
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgmaydig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
