Dot-Com-Munication comes to Bowling Green!
Professor Rob, I have a question — How do we make our website so awesome that it totally integrates with social media? For all Diggers who attended the DIG in BG today, we received the answer to just that question. Call it going back to school. Call it “we learned a thing or two today”. Call it what ever you want, but I think we can all agree it was well worth our time. Rob Blackford knows his stuff. Yes, I said it, his stuff. I can honestly say that Rob is one of the most talented and genuine people I have ever had the distinct pleasure of working with.
Rob spent the time he had this morning educating us to this basic outline of thought — that Design + Content + Promotion = a really good Website. It doesn’t seem like rocket science, but unfortunately, not many are doing it the right way. To bad for them. If you’ve made a commitment to do it right, then do it. If we can be of help, call us.
-Tim
February DIG: Hammers & Thumbs
Today, I had the distinct pleasure of serving as tour guide to a group of trusting fellow marketers through the world of marketing blunders. We relived New Coke, grumbled at the iPhone repricing debacle of 2007, and laughed at Snapple’s big idea of 2005 to create the world’s largest ice pop. (It melted – everywhere – in the middle of New York.)
What we learned today is that if we make marketing decisions based in strategy, we are far less likely to end up as fodder for a similar presentation. Of course, we also learned that it’s okay to laugh at ourselves — because if you aren’t making mistakes as a marketer, you probably aren’t trying very hard. The presentation portion of today’s DIG is below; to continue the conversation and get updates on upcoming educational opportunities, visit us (and be our fan) on Facebook.
