One of the best ways to influence consumer behavior is to give buyers an acceptable motive. If marketers can convince consumers that they need a product or service for some “legitimate” reason, consumers will be more likely to make a purchase.

I look forward to seeing each of you at future DIGs.
Tim

I guess I would peg my style within any creative project as “strategic/organic” which mainly just means that I always have clear goals in mind and do tons of research but arrive at my solutions in a very organic way. Creating a spark, layering ideas and collaboration are the key. Below are a few of my tips to help you have a productive brainstorming effort:

1. Know your goal. What problem are you trying to solve?
2. Use a group. Keep your group lean and mean and get the right variety. Maybe invite the accountant or someone who comes from a different head space.
3. Write down everything and encourage others to do the same.
4. Make sure there is a moderator who can guide the group (politics and all) through an effective session.
5. Give all participants equal time to share. A good moderator will encourage this to happen.
6. Embrace the ridiculous- even those ideas could lead to an effective solution.

Keep those creative juices flowing.

Brainstorming

Thursday, August 26
8:30 a.m. to 10 a.m.

Register for FREE at http://nashvilleaugustdig.eventbrite.com

Where? First Tennessee Corporate Offices

2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.

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Brainstorming. The daunting task of revving up those creative juices to come up with unique and amazing solutions. No pressure right? So how do you get from point A to point B in this process? While there is no standardized handbook to guide you through there certainly are different techniques to get there. We have handpicked some creatives who certainly have done their share of brainstorming for clients and we’ll be gathering for a panel discussion on the topic. Please join us and share your brainstorming techniques as well.

Please post any questions you have about brainstorming on our Facebook page here. We will include them in our discussion at the DIG.

Panel: Chris Blanz – Cabedge (“webcentric” agency), Allison Davis – Emma (in-house creative/email marketing service), John Hussey – PK Pictures (Film/TV/Media production house) and our own Jenn Sheets – Werkshop Marketing (Agency for Marketing & Creative Strategy and execution).

About the Panel:

Chris Blanz
Cabedge’s CEO and Creative director, Chris, holds to the philosophy “Find something you love doing and figure out how to get paid to do it.” After nearly 20 years in the industry, it seems like this idea of following one’s passions just might work. You should get to know him if only so he’ll tell you the story of how he once blew up a gas station. Don’t worry…it wasn’t intentional and nobody was hurt. That is…nobody except his parents’ insurance policy.

Allison Davis
Allison is Emma’s creative director, overseeing Emma’s own brand identity work and design. She created the original Emma face (arms and chin to follow) and guides the visual brand for all of our advertising and marketing collateral. A graduate of Miami (OH) University’s fine arts program, Allison studied graphic design and painting, which explains her awfully impressive eye for color and composition. While at Miami, she also dabbled in metalsmithing, which explains her eye for, well, metal and stuff. When she’s not designing Emma customers’ templates, Allison enjoys spending time with her cats, watching Japanese Anime and explaining the meaning of Japanese Anime to the cats.

John Hussey
Director, Producer, and Senior Editor has been with PK Pictures since 1995. He feels that wearing many different hats keeps things interesting and rewarding. A six time Emmy award winner, John has garnered the honor for Editing, Sound Design, and Producing/Directing of both Children’s and Informational/Instructional Programing. A Geffen recording artist in the 1980’s, John’s band Little America toured in support of two top ten singles and MTV airplay. His musical background infuses every project with an uncanny sense of timing relating both to music and the rhythm of the spoken word.

Jenn Sheets
Originally schooled in psychology and special ed, New Englander Jennifer Sheets eventually landed in the wild world of marketing — a place where the psych degree has come in handy. She oversees all aspects of Werkshop’s creative execution and plays a big role in strategy sessions. “I love what I do because it allows me to use both the analytical and creative sides of my brain. It makes for an achy brain sometimes, but it keeps me on my toes and keeps my ideas fresh. Where else would I use the particular set of skills I’ve acquired over the years — Special Ed, Psychology, Visual Communications, Marketing — I mean, really?” Adventure, determination and quick thinking are in Jenn’s blood- she has a relative that was on the Mayflower- the only known person who managed to reboard the ship after falling off.

Consumer Behavior: It’s Both Logical and Irrational at the Same Time

We don’t know about you, but we are completely intrigued by the decisions we as consumers make when we buy things. We all have our reasons for why we buy certain brands, why we shop at certain stores, why we drive the cars we do, and why we don’t buy other brands. Be a part of this very engaging and interactive DIG session. We look forward to seeing you.

Tuesday, August 31
8:30 a.m. to 10 a.m.

Sponsored by Citizens First & Bowling Green Area Chamber of Commerce

Register for FREE at http://bgaugustdig.eventbrite.com.

Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.

Social Media: All Risk and No Reward?

The importance of developing sound policies and practices concerning
use of social media as an employer and preventing employee misuse.

Special Guest Speakers:
Jennifer Rusie & Jonathan Harris of Ogletree Deakins

Tuesday, September 14th
8:30 a.m. to 10 a.m.

Register for FREE at http://nashvilleseptemberdig.eventbrite.com

Where? First Tennessee Corporate Offices

2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.

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About Our Special Guests:

Jennifer Rusie joined the Nashville, Tennessee office of Ogletree, Deakins, Nash, Smoak & Stewart in October 2006. Prior to her arrival at Ogletree Deakins, Ms. Rusie concentrated her practice on general commercial litigation. Ms. Rusie now focuses her practice primarily in the areas of labor and employment law. Ms. Rusie has experience representing management in all types of employment matters before, federal and state trial and appellate courts and administrative agencies including representing and counseling clients regarding discrimination, retaliation, harassment, wrongful discharge, breach of employment contracts, public policy claims and wage and hour issues. She also has experience working on traditional labor law matters including union election campaigns, NLRB hearings, labor arbitrations and unfair labor practice.

Ms. Rusie graduated from New York University School of Law and received her undergraduate degree, magna cum laude, from Vanderbilt University, with a BA in American Studies.

Jonathan Harris joined Ogletree Deakins in July 2003 and concentrates his practice in employment litigation. Mr. Harris has acted as the responsible attorney in numerous cases under Title VII, the ADEA, ADA, FMLA, FLSA, THRA, and other state and federal employment laws. He represents employers in single plaintiff claims as well as in class action litigation. Mr. Harris handles litigation at both the trial level and on appeal.

Mr. Harris enjoys speaking on employment issues and works with clients on preventive strategies to avoid discrimination, retaliation and other employment claims. From 2000 to 2001, Mr. Harris served as a law clerk for the Honorable E. Richard Webber, a United States District Judge in the Eastern District of Missouri.

Rob spent the time he had this morning educating us to this basic outline of thought — that Design + Content + Promotion = a really good Website. It doesn’t seem like rocket science, but unfortunately, not many are doing it the right way. To bad for them. If you’ve made a commitment to do it right, then do it. If we can be of help, call us.

-Tim

Photoshop 101

Thursday, July 15
8:30 a.m. to 10 a.m.

Register for FREE at http://nashvillejulydig.eventbrite.com

Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.

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This DIG will be an introduction to Photoshop – what it is, what it’s used for
and what it’s basic functions are. The topics covered will be:

What is Photoshop?
Who should use it and why?
Capabilities
Best Practices

We will also show demonstrations of the following:

THE TOOLS/PALETTES
- Introduction to the tool bar (brief descriptions of different tools)
- Introduction to palettes (brief descriptions of major palettes)

DEMO (LEVEL 1)
- Opening a file in Photoshop (compatible file types)
- Resizing the image
- Cropping the image
- Using filters
- Saving a document for print (save vs. save as)

DEMO (LEVEL 2)
- Opening a file in Photoshop (compatible file types)
- Adjusting the colors in the image/balance
- Using retouching tools
- Adding & editing type (including a brief introduction to layers)
- Settings (color mode, resolution, web vs. print)
- Saving a document for web

**Everyone is welcome to bring their computers. However, it is not necessary, and computers will not be provided. If you do wish to bring your computer, you can download a trial version of Photoshop CS5 here.

**Topic Change** Photoshop 101
(The Consumer Behavior DIG has been moved to Tuesday, August 31.)

**Date Change** Thursday, July 29
(Orignial date was Tuesday, July 27)
8:30 a.m. to 10 a.m.

Sponsored by Citizens First & Bowling Green Area Chamber of Commerce

Register for FREE at http://bgjulydig.eventbrite.com.

Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.

—————————————————

This DIG will be an introduction to Photoshop – what it is, what it’s used for
and what it’s basic functions are. The topics covered will be:

What is Photoshop?
Who should use it and why?
Capabilities
Best Practices

We will also show demonstrations of the following:

THE TOOLS/PALETTES
- Introduction to the tool bar (brief descriptions of different tools)
- Introduction to palettes (brief descriptions of major palettes)

DEMO (LEVEL 1)
- Opening a file in Photoshop (compatible file types)
- Resizing the image
- Cropping the image
- Using filters
- Saving a document for print (save vs. save as)

DEMO (LEVEL 2)
- Opening a file in Photoshop (compatible file types)
- Adjusting the colors in the image/balance
- Using retouching tools
- Adding & editing type (including a brief introduction to layers)
- Settings (color mode, resolution, web vs. print)
- Saving a document for web

**Everyone is welcome to bring their computers. However, it is not necessary, and computers will not be provided. If you do wish to bring your computer, you can download a trial version of Photoshop CS5 here.

If you have a hunch that PR should be a part of your daily marketing efforts, you’ve probably got a good hunch. Build a solid plan and make it happen.

For a more in depth look at PR101, see David’s presentation below.

PR 101

Special Guest Speaker:
David Green
Principal, David Green Communications

Thursday, June 17
8:30 a.m. to 10 a.m.

Register for FREE at http://nashvillejunedig.eventbrite.com

Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.