Social Marketing – One Size Doesn’t Fit All
Social Marketing – the tool in the toolbox that won’t sit still. In mommy language, I wish I could give it a “time out.” Or, maybe just a nap, but either way, as marketers, we can’t stop time and harness the information on this one. We just have to go with it.
Every six months, we revisit social marketing in the DIG programming so that we can have updated conversations internally and externally about what we’re experiencing as strategic marketers. We’ve evolved from basic-use topics to advanced, anticipatory strategies that our clients and colleagues can chew on and implement in their own way. We spend a lot of time looking at B2B and B2C best practices and mixing our tendencies as early adopters with those of shrewd listeners to come up with the best solutions. It moves fast, but we’ve grown accustomed to the pace.
We pulled together the follow-up material from this month in one convenient place below. Make sure you check it out for further reading on Social Marketing:
- More on B2C social media from Tasti D-Lite
NEXT Nashville DIG: Wed., March 23 (Winning Fame & Fortune with Content Marketing)
WERKSHOP INSTITUTE PRESENTS
THE MARCH NASHVILLE DIG:
Winning Fame & Fortune (Web Traffic & Leads) with Content Marketing
Wednesday, March 23rd
8:30 a.m. to 10 a.m.
Register for FREE at http://marchnashdig.eventbrite.com/.
It’s no secret that people search Google for all sorts of services, including healthcare, accounting, architecture, technology, legal work, engineering and consulting of all sorts. But how well is your firm or client doing at making sure it can be easily found online and that website visitors will be moved to follow up?
One of the biggest questions on the minds of prospective customers who don’t know your firm or client well is likely to be “Do these people know what they are talking about?” You can tell them you are the greatest on your website and hope they believe you. Or you can prove it to them with content that demonstrates your authority, from your website and blog, to white papers, webinars and videos.
This presentation walks you through practical steps that service businesses can take to build a content marketing program that integrates with SEO and social media to attract visitors to your website and convert them into leads. You will also learn why a strong content program is vital to insuring that offline referrals turn into leads.
Speakers:
David Green, Alphanumeric Group
Mary Pollman, Alphanumeric Group
Bob Duthie, bytes of knowledge
Sponsored by Lipscomb University
Continental breakfast will be served starting at 8 a.m.
Where?
Lipscomb University - Ezell Center (Room 301)
How and Where to Park for the DIG:
Free and convenient parking with front door shuttle has been reserved for DIG guests. You may park your car at the David Lipscomb Campus School football field (1013 Caldwell Lane Nashville 37204) where shuttles will run continuously from 8:00 am until 9:00 am and return guests to their cars at the conclusion of the DIG. We encourage you to use the shuttle parking, as parking spaces on campus are limited for large groups during weekday mornings. Thank you!
Soles4Souls Shoe Drive:
Please bring in any used/unwanted shoes to this month’s DIG. We will have a drop box at the registration table.
Soles4Souls is a Nashville-based nonprofit organization that collects excess shoes from footwear companies and closets of individuals across the country in an effort to provide shoes to the estimated 1.4 billion people who do not have adequate footwear. To date, they’ve distributed 13 million pairs of shoes in over 125 countries and almost all 50 states. You can join Soles4Souls in providing hope through a pair of shoes by donating the shoes lying idle in your closets at this month’s Werkshop Marketing DIG.
“We’re grateful to partner with Werkshop Marketing to collect shoes at their next DIG,” said Soles4Souls founder, Wayne Elsey. ”It’s not only an opportunity to share about our cause with some of Nashville’s sharpest business minds, but a chance for the Nashville community to change lives around the world with the excess shoes that are just taking up space in their closets.”
About the Speakers:
Mary Pollman and David Green are the principals of Alphanumeric Group, a content marketing firm. Alphanumeric creates content strategy and executes it on clients’ websites and blogs, and in newsletters, webinars, white papers, video and social media. Their content service is integrated with search engine optimization to improve Google rankings, increase website traffic and generate leads.
Mary is former Vice President of Marketing Communications for CNA Insurance and David is former Managing Editor ofThe Tennessean.
Bob Duthie is Chief Learning Officer at bytes of knowledge, Founder of DuthieLearning, and former VP Business Development at Northern Telecom.
***This event will be filmed for public viewing. Your presence at the event signifies your consent to be a part of the broadcast. For more information, please read the terms & conditions or email Becca@WerkshopMarketing.com.
NEXT BG DIG: Tuesday, February 22 (Social Marketing – One Size Doesn’t Fit All)
WERKSHOP INSTITUTE PRESENTS
THE FEBRUARY BOWLING GREEN DIG:
Social Marketing – One Size Doesn’t Fit All
Speaker:
Holly Grenvicz of Werkshop Marketing
Tuesday, February 22
8:30 a.m. to 10 a.m.
Register for FREE at http://bgfeb.eventbrite.com
Check out the DIG Homework: http://bit.ly/hepr5e
This activity will get you up to speed or serve as a refresher for the material we’ll cover.
Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce
Where?
Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served compliments of Citizens First.
NEXT NASHVILLE DIG: Wednesday, February 23 (Social Marketing – One Size Doesn’t Fit All)
WERKSHOP INSTITUTE PRESENTS
THE FEBRUARY NASHVILLE DIG:
Social Marketing – One Size Doesn’t Fit All
Speaker:
Holly Grenvicz of Werkshop Marketing
Wednesday, Feburary 23rd
8:30 a.m. to 10 a.m.
Register for FREE at http://nashfeb.eventbrite.com
Check out the DIG Homework: http://bit.ly/hepr5e
This activity will get you up to speed or serve as a refresher for the material we’ll cover.
Lipscomb University - Ezell Center, Room 301
Building Address:
3904 Belmont Blvd.
Nashville, TN 37215
Lipscomb University Campus Map
Continental breakfast will be served
compliments of BB&T starting at 8 a.m.
*NEW and IMPORTANT*
Parking Information:
Free parking for DIG guests will be provided at the David Lipscomb Campus School football field with shuttle service to the front door of the Ezell Center. Shuttles will run continuously from 8:00 – 9:00 a.m. and return guests to their cars at the conclusion of the DIG.
David Lipscomb Campus School Football Field Address:
1013 Caldwell Lane
Nashville, TN 37204
***This event will be filmed for public viewing. Your presence at the event signifies your consent to be a part of the broadcast. For more information, please read the terms & conditions or email Becca@WerkshopMarketing.com.
NEXT BOWLING GREEN DIG: Tuesday, January 25 (Using the Marketing Measuring Tape)
WERKSHOP INSTITUTE PRESENTS
THE JANUARY BOWLING GREEN DIG:
Using the Marketing Measuring Tape
Speaker:
Holly Grenvicz of Werkshop Marketing
Tuesday, January 25
8:30 a.m. to 10 a.m.
Register for FREE at http://bgjandig.eventbrite.com
Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce
Where?
Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
*NEW DATE* NEXT NASHVILLE DIG: Wednesday, February 2nd (Using the Marketing Measuring Tape)
WERKSHOP INSTITUTE PRESENTS
THE JANUARY NASHVILLE DIG:
Using the Marketing Measuring Tape
Speaker:
Holly Grenvicz of Werkshop Marketing
***DATE CHANGE***
Wednesday, Feburary 2nd
8:30 a.m. to 10 a.m.
Register for FREE at http://nashjandig2.eventbrite.com
NOTE: In order to provide name tags for participants and have an accurate count for breakfast, please RSVP if you are able to come on the new date regardless if you previously submitted an RSVP for this event. Thank you!
Lipscomb University
Ezell Center, Room 301
Building Address:
3904 Belmont Blvd.
Nashville, TN 37215
Light breakfast will be served compliments of BB&T.
Additional parking information:
Lipscomb University Campus Map
A limited number of spaces have been reserved in the Ezell Center parking lot located directly in front of the building, which is on Belmont Blvd. The entrance to the parking lot is across from Green Hills Dr.
If the parking spots are taken, you may also park in the Arena East Parking garage (on Belmont) or Arena West Parking Garage (on Granny White Pike).
NEXT BOWLING GREEN DIG: Tuesday, November 16 (Marketing Planning for 2011)
WERKSHOP INSTITUTE PRESENTS
THE NOVEMBER BOWLING GREEN DIG:
Marketing Planning for 2011
Speaker:
Holly Grenvicz of Werkshop Marketing
Tuesday, November 16
8:30 a.m. to 10 a.m.
Register for Free at http://bgnovemberdig.eventbrite.com/
Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce
Where?
Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
NEXT NASHVILLE DIG: Wednesday, October 13 (Apps as a Marketing Tool)
WERKSHOP INSTITUTE PRESENTS
THE OCTOBER NASHVILLE DIG:
Apps as a Marketing Tool
Special Guest Speaker:
Brian Cauble of Appsolute Genius
with Holly Grenvicz of Werkshop Marketing
With the rise of Apple’s iPhone and Google’s Android phones, “apps” have become a hot topic and an emerging marketing tool. As the cool factor wears off marketers are beginning to take the possibilities of making an app part of their marketing strategy very seriously. If you’ve ever wondered where to start, how an app is created, what types of apps are possible, or how to leverage them to engage your brand’s audience don’t miss this DIG! Werkshop’s very own Holly Grenvicz will be joined by Brian Cauble of Appsolute Genius to lead this session.
Wednesday, October 13
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvilleoctoberdig.eventbrite.com
Where? RJ Young
809 Division Street
Nashville, TN 37203
Light breakfast will be served. Compliments of First Tennessee.
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About Our Special Guest Speaker:
Brian Cauble
Appsolute Genius
Brian is the co-founder and Chief Executive Officer of Appsolute Genius, developers of smart phone applications. He has been living in Birmingham, AL for most of his life where he has worked in software development for the last nine years. In his career, he was the lead developer for a forestry GIS system used to manage the conservation lands of the largest forestry conservation organization in the US. He also managed a development team responsible for maintenance of the largest Factoring management system in the world and the creation of a new financial management system for Asset Based Lending institutions. Brian graduated in 2000 with a BS in Electrical and Computer engineering, and in 2008, he completed a master’s degree in Information and Engineering management, both from the University of Alabama at Birmingham. He still lives in Birmingham, AL where he recently started Birmingham Entrepreneur to focus on encouraging growth in the local entrepreneurship community.
NEXT BOWLING GREEN DIG: Tuesday, October 19 (Brainstorming Methods)
WERKSHOP INSTITUTE PRESENTS
THE OCTOBER BOWLING GREEN DIG:
Brainstorming Methods
Tuesday, October 19
8:30 a.m. to 10 a.m.
Register for FREE at http://bgoctoberdig.eventbrite.com
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
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Brainstorming. The daunting task of revving up those creative juices to come up with unique and amazing solutions. No pressure right? So how do you get from point A to point B in this process? While there is no standardized handbook to guide you through there certainly are different techniques to get there. We have handpicked some creatives who certainly have done their share of brainstorming for clients and we’ll be gathering for a panel discussion on the topic. Please join us and share your brainstorming techniques as well.
Panelists include: Steve Chandler – ChandlerThinks, John Oldham - Oldham Design Group, Dr. Jennifer Mize-Smith – WKU Dept. of Communication
Moderator: Tim Earnhart, Werkshop Marketing
Please post any questions you have about brainstorming on our Facebook page here. We will include them in our discussion at the DIG.
NEXT NASHVILLE DIG: Wednesday, November 17 (Marketing Planning for 2011)
WERKSHOP INSTITUTE PRESENTS
THE NOVEMBER NASHVILLE DIG:
Marketing Planning for 2011
Speaker:
Holly Grenvicz of Werkshop Marketing
Wednesday, November 17
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvillenovemberdig.eventbrite.com
Where? RJ Young
809 Division Street
Nashville, TN 37203
Light breakfast will be served. Compliments of First Tennessee.
