Werkshop Marketing » Past Dig Docs

May Bowling Green DIG: PR 101

Tim — Wed, 02 Jun 2010 20:03:34 +0000

Toyota. Ring a bell? Yeah, figured it did. Come on, tell me what you really feel about this brand, especially now. They’ve taken a few sucker punches in the last few months haven’t they? It was through their PR efforts, or lack thereof, that we learned just how damaging a situation can become. At our Bowling Green DIG last week, David Green shared with us his philosophy of good PR and how we all should go about such activities.

If you have a hunch that PR should be a part of your daily marketing efforts, you’ve probably got a good hunch. Build a solid plan and make it happen.

For a more in depth look at PR101, see David’s presentation below.

PR 101 – David Green

View more presentations from Werkshop Marketing.

Social Marketing Puzzle

admin — Tue, 20 Apr 2010 14:54:44 +0000

What I’m learning about Social Media marketing is that every 48 hours the information I thought was cutting edge becomes irrelevant. New tools and technologies are coming online hourly, users are opting in in droves and are finding new ways to communicate, sell and sway opinion. I used to think that Google Adwords was the hardest media tool to wrangle, but strategizing for retail use of FourSquare, Yelp and finding the “best” blog platform and account aggregator have trumped AdWords easily. Social marketing has become a game of endurance. Research, strategize, try, test, learn and start over. Those steps follow one another over and over and over. As professional marketers, we love the challenge, we love teaching our clients about how to use it, and we can’t wait for what it throws us next.

For the most up-to-date presentation and white paper on the Social Marketing Puzzle, see below.

Social media puzzle Handout

Social media puzzle Presentation

Details for Labor and Employment Law Briefing

admin — Tue, 20 Apr 2010 14:44:43 +0000

March Nashville DIG: Designing a Website to Integrate with Social Media

Holly — Tue, 23 Mar 2010 18:26:22 +0000

Whoa, baby. If you missed the 3.18 DIG with Rob Blackford, you really missed a heap of information!!

My introduction of Rob to the group of 40-something that came to participate involved words like “repeat offender entrepreneur” and “technical genius.” However, Rob is also one of my favorite people who happens to run a Nashville web and technology company called Design615. We work together weekly (sometimes daily), and our staffers lean on Rob for the times when pulling their hair out over technology or a web design issue isn’t the best option. Having a sharp brain behind the front of web design and development are vital, and he’s got just that.

Rob’s content walked the group through the old, the new, and a projection for the future of web design. With a participatory approach, each attendee filled in a worksheet with components of web history (like, how sites were built in 1997?) and current best practices. The group discussed social marketing tools, and how they affect how sites are put together. They even argued about the “best” content management system! Hello? Drupal? No – wait – proprietary – or WordPress??

What we learned was that like most marketing tools that we tout at Werkshop, a great, current, social savvy site is best achieved with a plan/blueprint in mind. Ahhhh, strategy. Love it.

Holly

Click here to visit Rob’s site.

Handouts from presentation: