NEXT NASHVILLE DIG: Thursday, August 26 (Brainstorming)
WERKSHOP INSTITUTE PRESENTS
THE AUGUST NASHVILLE DIG:
Brainstorming
Thursday, August 26
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvilleaugustdig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
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Brainstorming. The daunting task of revving up those creative juices to come up with unique and amazing solutions. No pressure right? So how do you get from point A to point B in this process? While there is no standardized handbook to guide you through there certainly are different techniques to get there. We have handpicked some creatives who certainly have done their share of brainstorming for clients and we’ll be gathering for a panel discussion on the topic. Please join us and share your brainstorming techniques as well.
Please post any questions you have about brainstorming on our Facebook page here. We will include them in our discussion at the DIG.
Panel: Chris Blanz – Cabedge (“webcentric” agency), Allison Davis – Emma (in-house creative/email marketing service), John Hussey – PK Pictures (Film/TV/Media production house) and our own Jenn Sheets – Werkshop Marketing (Agency for Marketing & Creative Strategy and execution).
About the Panel:
Chris Blanz
Cabedge’s CEO and Creative director, Chris, holds to the philosophy “Find something you love doing and figure out how to get paid to do it.” After nearly 20 years in the industry, it seems like this idea of following one’s passions just might work. You should get to know him if only so he’ll tell you the story of how he once blew up a gas station. Don’t worry…it wasn’t intentional and nobody was hurt. That is…nobody except his parents’ insurance policy.
Allison Davis
Allison is Emma’s creative director, overseeing Emma’s own brand identity work and design. She created the original Emma face (arms and chin to follow) and guides the visual brand for all of our advertising and marketing collateral. A graduate of Miami (OH) University’s fine arts program, Allison studied graphic design and painting, which explains her awfully impressive eye for color and composition. While at Miami, she also dabbled in metalsmithing, which explains her eye for, well, metal and stuff. When she’s not designing Emma customers’ templates, Allison enjoys spending time with her cats, watching Japanese Anime and explaining the meaning of Japanese Anime to the cats.
John Hussey
Director, Producer, and Senior Editor has been with PK Pictures since 1995. He feels that wearing many different hats keeps things interesting and rewarding. A six time Emmy award winner, John has garnered the honor for Editing, Sound Design, and Producing/Directing of both Children’s and Informational/Instructional Programing. A Geffen recording artist in the 1980’s, John’s band Little America toured in support of two top ten singles and MTV airplay. His musical background infuses every project with an uncanny sense of timing relating both to music and the rhythm of the spoken word.
Jenn Sheets
Originally schooled in psychology and special ed, New Englander Jennifer Sheets eventually landed in the wild world of marketing — a place where the psych degree has come in handy. She oversees all aspects of Werkshop’s creative execution and plays a big role in strategy sessions. “I love what I do because it allows me to use both the analytical and creative sides of my brain. It makes for an achy brain sometimes, but it keeps me on my toes and keeps my ideas fresh. Where else would I use the particular set of skills I’ve acquired over the years — Special Ed, Psychology, Visual Communications, Marketing — I mean, really?” Adventure, determination and quick thinking are in Jenn’s blood- she has a relative that was on the Mayflower- the only known person who managed to reboard the ship after falling off.
NEXT BOWLING GREEN DIG: Tuesday, August 31 (Consumer Behavior)
WERKSHOP INSTITUTE PRESENTS
THE AUGUST BOWLING GREEN DIG:
Consumer Behavior: It’s Both Logical and Irrational at the Same Time
We don’t know about you, but we are completely intrigued by the decisions we as consumers make when we buy things. We all have our reasons for why we buy certain brands, why we shop at certain stores, why we drive the cars we do, and why we don’t buy other brands. Be a part of this very engaging and interactive DIG session. We look forward to seeing you.
Tuesday, August 31
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgaugustdig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
NEXT NASHVILLE DIG: Tuesday, September 14th (Social Media: All Risk and No Reward?)
WERKSHOP INSTITUTE PRESENTS
THE SEPTEMBER NASHVILLE DIG:
Social Media: All Risk and No Reward?
The importance of developing sound policies and practices concerning
use of social media as an employer and preventing employee misuse.
Special Guest Speakers:
Jennifer Rusie & Jonathan Harris of Ogletree Deakins
Tuesday, September 14th
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvilleseptemberdig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
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About Our Special Guests:
Jennifer Rusie joined the Nashville, Tennessee office of Ogletree, Deakins, Nash, Smoak & Stewart in October 2006. Prior to her arrival at Ogletree Deakins, Ms. Rusie concentrated her practice on general commercial litigation. Ms. Rusie now focuses her practice primarily in the areas of labor and employment law. Ms. Rusie has experience representing management in all types of employment matters before, federal and state trial and appellate courts and administrative agencies including representing and counseling clients regarding discrimination, retaliation, harassment, wrongful discharge, breach of employment contracts, public policy claims and wage and hour issues. She also has experience working on traditional labor law matters including union election campaigns, NLRB hearings, labor arbitrations and unfair labor practice.
Ms. Rusie graduated from New York University School of Law and received her undergraduate degree, magna cum laude, from Vanderbilt University, with a BA in American Studies.
Jonathan Harris joined Ogletree Deakins in July 2003 and concentrates his practice in employment litigation. Mr. Harris has acted as the responsible attorney in numerous cases under Title VII, the ADEA, ADA, FMLA, FLSA, THRA, and other state and federal employment laws. He represents employers in single plaintiff claims as well as in class action litigation. Mr. Harris handles litigation at both the trial level and on appeal.
Mr. Harris enjoys speaking on employment issues and works with clients on preventive strategies to avoid discrimination, retaliation and other employment claims. From 2000 to 2001, Mr. Harris served as a law clerk for the Honorable E. Richard Webber, a United States District Judge in the Eastern District of Missouri.
Nashville Marketing Strategy Firm, Kentucky Creative Firm Merge to Form Comprehensive Marketing Agency
NASHVILLE, Tenn. (Jan. 18, 2010) — Earnhart + Friends Advertising (Bowling Green, Ky.) is pleased to announce that it has merged with Fresh Dirt Marketing (Nashville, Tenn.) to form WERKSHOP MARKETING.
Werkshop Marketing boasts four distinct disciplines — brand development, marketing planning, creative execution and marketing education — under one roof, with a comprehensive offering of services within each.
Each company brings a solid portfolio to the equation. Fresh Dirt Marketing (FDM) has designed and executed robust, detailed marketing plans for clients including Lyric Financial, the Peterson Foundation for Parkinson’s and Tennessee Titans placekicker Rob Bironas (and his Rob Bironas Fund); Earnhart + Friends (E+F) has conceived and executed TV, radio, print and web campaigns for the likes of Minit Mart convenience stores, Auburn University Athletics and Harned Bachert & McGehee PSC.
“Bringing these two firms together just made perfect sense,” says Principal/CEO Tim Earnhart. “We saw that our clients would be better served with strategic direction on the front end, while FDM saw an opportunity to give their clients top-notch creative. As Werkshop, we’re now positioned to provide our clients with foundational marketing strategy, then develop that into pitch-perfect creative, all within the same team and under the same roof.”
A major component of Werkshop Marketing is a commitment to educating start-up, small and midsize businesses on how to plan and execute their marketing in a strategic way. This will be accomplished through a variety of educational efforts, including monthly “Digs” — free, off-the-cuff discussion events on hot topics in marketing. Past Digs have featured speakers from all corners of the marketing world, and have generated a tremendous level of enthusiasm from those in the industry, as well as professionals looking for ways to give a spark to their start-ups and small businesses.
“Good marketers are also effective teachers,” says Holly Grenvicz, Werkshop Principal and Chief Strategist. “We are passionate about sharing our knowledge of the marketing toolbox with our clients so that they will have the ability to make effective marketing decisions. The Digs have become a platform for clients, business owners and professional marketers to come together and talk about what is going on, and the positive response we’re getting is motivation to keep the content coming.”
Werkshop Marketing is headquartered at 2915 Berry Hill Drive, Nashville TN 37204, with a secondary location at 422 East Main Street, Bowling Green, KY 42101.
About the Principals
Principal/CEO Tim Earnhart boasts more than 16 years of experience in marketing and advertising. He spent years with Wendy’s Restaurants before founding E+F in 2005. Tim will have primary management oversight of the agency, focusing his efforts on client development. Tim, his wife, Jennifer, and their two children live in Bowling Green.
Principal/Chief Strategist Holly Rooks Grenvicz began her marketing career with First Tennessee Bank in Chattanooga, TN. During her decade within the bank’s marketing arm, she worked on the First Tennessee Middle Tennessee expansion team, and won the bank’s highest employee award for developing a sales campaign that yielded more than 10,000 new accounts in its first year. She left the bank in 2007 to begin Fresh Dirt Marketing. Holly has become a featured speaker for area organizations about marketing topics and will head the Werkshop’s education arm. Holly, her husband, Joe, and their daughter live in Nashville.
