We’re really excited about this Saturday’s event! If you’d like to join us, you can purchase tickets here>

Hope to see you there!

The Nashville Business Journal is bringing together some of the top minds around the area to give a half day crash course on all things marketing. In fact, our very own Head Carpenter, Tim Earnhart, will be sharing a comprehensive understanding of what it takes to develop a solid brand.

You can visit NBJ’s website to see the full line up & purchase tickets for the crash course here> 

But….. NBJ has given us 2 free tickets to the crash course & since you all have been so awesome about DIGGING into various marketing topics this year, we wanted to give them to you (and have a little fun at the same time).

At the DIGs we do most of the talking. Now, it’s your chance to share.

And since we’re all about using the right tools to build a brand here at Werkshop, we thought we’d get your input on the tools you’re using….

Here’s how it works:

1) Head over to our Facebook Page & leave your answer to the following question on our wall. 

What is one tool you can’t live without? Why?

You can answer it any way you want…

• “My laptop because it’s my livelihood.”
• “My RSS Feed because it’s the main way I get information about changes in the industry.”
• “My palm pilot because I always want to remember what doing business was like in 1995.”

….. However you want to answer the question.

2) You can submit an answer as many times as you want.

All answers must be submitted by Thursday, November 10th, at 5 pm CST.

3) The best two answers will be selected by a panel of Werkshop Judges.

Winners will be notified on Friday, November 11th. Each winner will receive 1 ticket.

We look forward to hearing your thoughts on marketing’s  most important tools.

Whether you win or not, we hope to see you at NBJ’s Crash Course November 16th. Trust us, you’ll be walking away information to process for days.

Good luck!

Several media outlets from across Southern Kentucky were eager to share the story and highlights from yesterday’s press conference.

WBKO gave a sneak peek into SKyPAC’s state-of-the-art facility.

The Bowling Green Daily News announced SKyPAC’s Inaugural Line-Up.

We are so thrilled about the  season that yesterday, we officially became season ticket holders. Feel free to join us as we celebrate what SKyPAC will bring to Bowling Green by getting your tickets for one of their 14 shows here>

Bravo, SKyPAC for another milestone. We look forward to celebrating with you as you continue to impact our community for the better. 

As Social Media & Media Relations Specialist, Chandler will develop and manage all social media efforts for both Werkshop and it’s clients as well as guide media relations outreach. Hilburn will use her skills to play a valuable role in advocating for clients throughout the branding, strategy, and creative process by managing various accounts.

So why are we telling you about this? One reason is that we wanted to let you know how great of a time we had at Art Works (if your company wasn’t involved this year, you should definitely join us next year….. especially if you’re artistically gifted). But the second, and probably the most important reason is to congratulate our own Laura Mosley for winning Critic’s Choice 2nd place. Is that worthy of another “passing of the hammer“? We think so.

Thanks again to the Art & Business Council for allowing us to participate. Check out some of the other winners in the press release from ABC:

Arts & Business Council ARTWORKS winners announced

NASHVILLE , TN. – The Mall at Green Hills came alive last night for the Arts & Business Council’s (ABC) ArtWorks, the annual art exhibit and reception inspiring corporate creativity and camaraderie. ArtWorks invited companies to show off their team’s creativity and enter up to ten pieces of original artwork created by their employees. These Nashville businesses then competed to win Critic’s Pick and People’s Choice Awards.

This year, the Nashville restaurant community was added to the mix with the Jack Daniels Paint the Town Jack competition. Nearly 50 restaurants and wine & spirit shoppes, each painted a 34” statue of Jack Daniels for the “Jack” portion of the competition.

The ArtWorks Critic’s Pick judges were Shelley Liles McBurney, Ted Clayton and Walter Knestrick. It was the ArtWorks guests who voted for their favorite company and individual artists to win thePeople’s Choice Awards.

Company winners
Critic’s Pick 1st Place – Barge Waggoner Sumner & Cannon
Critic’s Pick 2nd Place – Earl Swensson Associates
Critic’s Pick 3rd Place – First Tennessee
Critic’s Pick Honorable Mention – PMC; Zeitlin & Co. Realtors; Jimmy Kelly’s Steakhouse

People’s Choice – Avenue Bank and First Tennessee (It’s a tie!)

Individual Winners
Critic’s Pick 1st Place – Mike Kelly of Jimmy Kelly’s Steakhouse
Critic’s Pick 2nd Place – Laura Moseley of Werkshop Marketing
Critic’s Pick 3rd Place – Jim Breslin of Earl Swensson Associates

People’s Choice 1st Place – Alex Arakalian of Avenue Bank
People’s Choice 2nd Place – Andy Fisher of First Tennessee
People’s Choice 3rd Place – Gregg Boling of GS&F

Nearly 50 statues competed in the Paint the Town Jack portion of the Arts & Business Council’s ArtWorks. Winners in the Paint the Town Jack division were:

Most Creative: Midtown Wine & Spirits
Best Classic Jack: Firefly Grille
Most Outrageous: Cross Corner’s Bar & Grill
The Sweet Honey Award: Mack & Kates/Macke’s

Spirit of America Award: Plantation Fine Wine & Spirits / Gallatin
Spirit of America Award: Frugal MacDoogal Wine & Spirit Warehouse
Spirit of America Award: Nashville Daily Spirits

Honorable Mention: TPAC, Laverte’s Liquor Store, Sunset Grill, and Lanes, Trains & Automobiles
People’s Choice: Cross Corner’s Bar & Grill and Midtown Wine & Spirits

Most of the “Jack” statues will be on display at the stores / restaurants of origin. Painting of six-foot tall Jack Daniel’s statue was done live at the event by the Arts & Business Council’s newly formed ABC Untied, the volunteer and social arm of the Council.

Jack Daniels was the lead sponsor of ArtWorks and the Paint the Two Jack portion. Additional sponsors included The Mall at Green Hills, Hoar Construction and Bacon Construction. KraftCPAs was the official accounting firm for ArtWorks.

ArtWorks was co-chaired by Zach Liff and Norah Buikstra.

Social Marketing – One Size Doesn’t Fit All

Speaker:
Holly Grenvicz of Werkshop Marketing

Tuesday, February 22
8:30 a.m. to 10 a.m.

Register for FREE at http://bgfeb.eventbrite.com

Check out the DIG Homework: http://bit.ly/hepr5e
This activity will get you up to speed or serve as a refresher for the material we’ll cover.

Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce

Where?
Bowling Green Area Chamber of Commerce
710 College Street

Light breakfast will be served compliments of Citizens First.

Social Marketing – One Size Doesn’t Fit All

Speaker:
Holly Grenvicz of Werkshop Marketing

Wednesday, Feburary 23rd

8:30 a.m. to 10 a.m.

Register for FREE at  http://nashfeb.eventbrite.com

Check out the DIG Homework: http://bit.ly/hepr5e
This activity will get you up to speed or serve as a refresher for the material we’ll cover.

Lipscomb University - Ezell Center, Room 301

Building Address:
3904 Belmont Blvd.
Nashville, TN 37215

Lipscomb University Campus Map

Continental breakfast will be served
compliments of BB&T starting at 8 a.m.

*NEW and IMPORTANT*
Parking Information:

Free parking for DIG guests will be provided at the David Lipscomb Campus School football field with shuttle service to the front door of the Ezell Center. Shuttles will run continuously from 8:00 – 9:00 a.m. and return guests to their cars at the conclusion of the DIG.

David Lipscomb Campus School Football Field Address:
1013 Caldwell Lane
Nashville, TN 37204

***This event will be filmed for public viewing. Your presence at the event signifies your consent to be a part of the broadcast. For more information, please read the terms & conditions or email Becca@WerkshopMarketing.com.

WERKSHOP INSTITUTE PRESENTS
THE JANUARY BOWLING GREEN DIG:

Using the Marketing Measuring Tape

Speaker:
Holly Grenvicz of Werkshop Marketing

Tuesday, January 25
8:30 a.m. to 10 a.m.

Register for FREE at http://bgjandig.eventbrite.com

Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce

Where?
Bowling Green Area Chamber of Commerce
710 College Street

Light breakfast will be served. Compliments of Citizens First.

WERKSHOP INSTITUTE PRESENTS
THE JANUARY NASHVILLE DIG:

Using the Marketing Measuring Tape

Speaker:
Holly Grenvicz of Werkshop Marketing

***DATE CHANGE***

Wednesday, Feburary 2nd
8:30 a.m. to 10 a.m.

Register for FREE at  http://nashjandig2.eventbrite.com

NOTE: In order to provide name tags for participants and have an accurate count for breakfast, please RSVP if you are able to come on the new date regardless if you previously submitted an RSVP for this event. Thank you!

Lipscomb University
Ezell Center, Room 301
Building Address:
3904 Belmont Blvd.
Nashville, TN 37215

Light breakfast will be served compliments of BB&T.

Additional parking information:

Lipscomb University Campus Map

A limited number of spaces have been reserved in the Ezell Center parking lot located directly in front of the building, which is on Belmont Blvd. The entrance to the parking lot is across from Green Hills Dr.

If the parking spots are taken, you may also park in the Arena East Parking garage (on Belmont) or Arena West Parking Garage (on Granny White Pike).

WERKSHOP MARKETING ACQUIRES PR DIVISION OF CABEDGE
Firms to Focus on Core Strengths

Nashville, Tenn., (December 16, 2010)- Werkshop Marketing and cabedge.com, LLC are proud to announce a recent transition that will allow the two companies to separately focus on their core strengths.

Werkshop Marketing, with offices in Nashville, Tenn., and Bowling Green, Ky., recently acquired the PR Division of cabedge. As a result, the company is expanding its services beyond marketing strategy, branding, advertising, creative, social marketing and web design. This move included the addition of Samantha Owens as the VP of Communications Strategy, Rachel Donahue and Becca Ary as Account Executives, and Amanda Butler as Assistant Account Executive. Each will be based in the Nashville office, but will also serve the company’s regional clients. All web-focused employees will remain at cabedge and include web strategists, content developers designers, programmers and project managers.

“cabedge started nearly 10 years ago with a passion to build beautiful, usable interactive experiences. Over the years, we have evolved beyond the ‘pretty picture’ websites and now provide our clients with strategies and tools that help them communicate with their online customers more efficiently.” says Chris Blanz, CEO, cabedge. “The decision to regain focus, and transition the PR Division was not one that came lightly, but one that made sense for everyone involved.”

“This decision will enable our two companies to grow in our respective fields,” said Tim Earnhart, Principal, CEO and Creative Director, Werkshop Marketing. “And when given the opportunity in the future, this move will give Werkshop and cabedge the opportunity to strategically align ourselves as partners, rather than competitors.”
Werkshop Marketing was created in October of 2009, and was the result of the merging of Fresh Dirt Marketing of Nashville and Earnhart + Friends Advertising of Bowling Green. The creation of Werkshop Marketing enabled Fresh Dirt CEO, Holly Grenvicz and Earnhart + Friends Advertising CEO, Tim Earnhart to strategically align their two companies, which before the merger, partnered on projects, but separately operated as one, a marketing strategy company, and the other as a creative firm.

“The move to add the cabedge PR team to Werkshop is the next step in fully aligning Werkshop Marketing as a full-service agency,” said Holly Grenvicz, Principal and Chief Strategist. “Having the four new employees on our team will give us the ability to bring our clients marketing campaigns full circle by offering all PR and promotions services they might need in order to tell the world their story.”

About Werkshop Marketing:
Founded in October 2009, Werkshop Marketing brings together a team of professionals who can deliver marketing strategy, branding, advertising, creative, social marketing, web design, and communications services to industries of all types. Located at 2915 Berry Hill Drive, Nashville, Tenn., and 422 East Main Street, Bowling Green, Ky., Werkshop Marketing serves local, regional and national clients. Check us out online at www.werkshopmarketing.com, www.facebook.com/werkshop and www.twitter.com/thewerkshop.

Media Contact:
Samantha Owens
Werkshop Marketing
Samantha@werkshopmarketing.com
615.305.3460