Earnhart Appointed to AAF Nashville Board of Directors
Werkshop’s very own Tim Earnhart, Founder, CEO & Head Carpenter, has been appointed to the American Advertising Federation Nashville (AAF Nashville) Board of Directors. Tim has joined other advertising and marketing professionals for a two-year term, which began in June 2011, to enhance the opportunities available to the advertising/communications industry in Nashville.
AAF Nashville is a branch of the national non-profit organization, affiliated with the Seventh District of the American Advertising Federation. The AAF is the oldest national advertising trade association with its grassroots network that includes ad clubs, college chapters, students and corporate members all across the nation. This great opportunity will allow Tim to hammer out the latest trends in technology, creativity and marketing as well as promote the excellence of advertising. We’re so very proud of our Head Carpenter!
Bowling Green Daily News – “Werkshop Marketing acquires PR division”
http://bgdailynews.com/articles/2011/03/01/features/features2.txt
By the Daily News
Tuesday, March 1, 2011 10:56 AM CST
Werkshop Marketing, with offices in Bowling Green and Nashville, recently acquired the PR Division of cabedge.
As a result, the company is expanding its services beyond marketing strategy, branding, advertising, creative, social marketing and Web design.
This move included the addition of Samantha Owens as the vice president of communications strategy, Rachel Donahue and Becca Ary as account executives, and Amanda Butler as assistant account executive. Each will be based in the Nashville office, but will also serve the company’s regional clients.
Tim Earnhart, principal, CEO and creative director for Werkshop Marketing, said the move will allow both companies to grow.
“And when given the opportunity in the future, this move will give Werkshop and cabedge the opportunity to strategically align ourselves as partners, rather than competitors,” Earnhart said.
Both Earnhart and cabedge CEO Chris Blanz are Western Kentucky University graduates and first met each other about a year ago.
With offices in Bowling Green, 422 E. Main Ave., and Nashville, 2915 Berry Hill Drive, Werkshop works with local, regional and national clients to build, manage and grow their brands.
Werkshop Marketing and Lipscomb University to offer marketing seminars
NASHVILLE (Jan.10, 2011) – Werkshop Marketing and the Lipscomb University Graduate School of Business have established a new partnership to hold a monthly series of educational seminars or “DIGs” on Lipscomb’s campus to invite the campus and local business community to learn more about marketing best practices.
The 2011 DIG series debuts Wednesday, Jan. 26, at 8:30-10 a.m. at Lipscomb’s Ezell Center, Room 301. Werkshop’s Chief Strategist, Holly Rooks Grenvicz will present “Using the Marketing Measuring Tape: A Focus on Analytics.” The presentation and discussion will walk participants through the basics of measuring marketing tactics, review best practices for creating a marketing dashboard and redefine ROI.
“Werkshop’s monthly DIGs have proven to be dynamic educational tools for local professionals. This firm certainly has a strong grasp of the hot topics of the moment,” said Dr. Mike Kendrick, associate dean, Lipscomb Graduate School of Business. “We are excited to partner with Werkshop to continue bringing the most up-to-date information and tools not only to local entrepreneurs and business professionals, but to our students as well.”
Grenvicz and her team established the free Werkshop DIGs in 2009 to create conversation in the marketing professional community and educate start-up, small and mid-size businesses about how they can market themselves in strategic ways.
According to Grenvicz, who regularly speaks at the DIGs along with numerous guest speakers, the purpose of the seminars is to address marketing tactics and practical topics that spark conversation. The interactive seminars allow attendees to offer feedback, share stories and challenge opinions. DIGs are fun, freewheeling seminars that strive to answer all the marketing questions a business professional may have.
After nearly a decade in marketing at First Tennessee, Grenvicz left to form Fresh Dirt Marketing in 2007. Fresh Dirt merged with Bowling Green’s Earnhart +Friends Advertising in 2009 to become Werkshop Marketing. Grenvicz, her partner Tim Earnhart and their team have created successful marketing blueprints for professional athletes, start-up ventures and businesses of all shapes and sizes. The agency boasts clients that include: Auburn University, Morton’s Steakhouse, FirstBank, TJ Samson Hospital, RenaLab, Hutton Hotel, Minit Mart, Gourmet Express, RJ Young, and Rob Bironas among others.
To register for the January 26 DIG, click here.
To see upcoming dates for future DIGs, click here.
For more information, call 615-279-1502.
WERKSHOP MARKETING ACQUIRES PR DIVISION OF CABEDGE
FOR IMMEDIATE RELEASE
WERKSHOP MARKETING ACQUIRES PR DIVISION OF CABEDGE
Firms to Focus on Core Strengths
Nashville, Tenn., (December 16, 2010)- Werkshop Marketing and cabedge.com, LLC are proud to announce a recent transition that will allow the two companies to separately focus on their core strengths.
Werkshop Marketing, with offices in Nashville, Tenn., and Bowling Green, Ky., recently acquired the PR Division of cabedge. As a result, the company is expanding its services beyond marketing strategy, branding, advertising, creative, social marketing and web design. This move included the addition of Samantha Owens as the VP of Communications Strategy, Rachel Donahue and Becca Ary as Account Executives, and Amanda Butler as Assistant Account Executive. Each will be based in the Nashville office, but will also serve the company’s regional clients. All web-focused employees will remain at cabedge and include web strategists, content developers designers, programmers and project managers.
“cabedge started nearly 10 years ago with a passion to build beautiful, usable interactive experiences. Over the years, we have evolved beyond the ‘pretty picture’ websites and now provide our clients with strategies and tools that help them communicate with their online customers more efficiently.” says Chris Blanz, CEO, cabedge. “The decision to regain focus, and transition the PR Division was not one that came lightly, but one that made sense for everyone involved.”
“This decision will enable our two companies to grow in our respective fields,” said Tim Earnhart, Principal, CEO and Creative Director, Werkshop Marketing. “And when given the opportunity in the future, this move will give Werkshop and cabedge the opportunity to strategically align ourselves as partners, rather than competitors.”
Werkshop Marketing was created in October of 2009, and was the result of the merging of Fresh Dirt Marketing of Nashville and Earnhart + Friends Advertising of Bowling Green. The creation of Werkshop Marketing enabled Fresh Dirt CEO, Holly Grenvicz and Earnhart + Friends Advertising CEO, Tim Earnhart to strategically align their two companies, which before the merger, partnered on projects, but separately operated as one, a marketing strategy company, and the other as a creative firm.
“The move to add the cabedge PR team to Werkshop is the next step in fully aligning Werkshop Marketing as a full-service agency,” said Holly Grenvicz, Principal and Chief Strategist. “Having the four new employees on our team will give us the ability to bring our clients marketing campaigns full circle by offering all PR and promotions services they might need in order to tell the world their story.”
About Werkshop Marketing:
Founded in October 2009, Werkshop Marketing brings together a team of professionals who can deliver marketing strategy, branding, advertising, creative, social marketing, web design, and communications services to industries of all types. Located at 2915 Berry Hill Drive, Nashville, Tenn., and 422 East Main Street, Bowling Green, Ky., Werkshop Marketing serves local, regional and national clients. Check us out online at www.werkshopmarketing.com, www.facebook.com/werkshop and www.twitter.com/thewerkshop.
Media Contact:
Samantha Owens
Werkshop Marketing
Samantha@werkshopmarketing.com
615.305.3460
Bowling Green Daily News touts Werkshop merger
The Bowling Green Daily News is the latest to give Werkshop some love, in the form of this article on our recent changes. Thanks to Jenna Mink, the BGDN’s able business reporter, for putting our message out there in southcentral Kentucky!
Werkshop merger news hits Nashville, then nation
The Nashville Business Journal provided a warm and welcome announcement of our merger with a full-length article in their Jan. 20 edition. Staff writer Dan Hieb gave readers a clear, concise understanding of what’s new with us; click here to read the NBJ’s take. The Nashville Post followed suit, with an article by J.R. Lind the same day; click here to read the Post version. Those two stories were picked up nationwide, by both industry websites and news giants, including MSN.
Nashville Marketing Strategy Firm, Kentucky Creative Firm Merge to Form Comprehensive Marketing Agency
NASHVILLE, Tenn. (Jan. 18, 2010) — Earnhart + Friends Advertising (Bowling Green, Ky.) is pleased to announce that it has merged with Fresh Dirt Marketing (Nashville, Tenn.) to form WERKSHOP MARKETING.
Werkshop Marketing boasts four distinct disciplines — brand development, marketing planning, creative execution and marketing education — under one roof, with a comprehensive offering of services within each.
Each company brings a solid portfolio to the equation. Fresh Dirt Marketing (FDM) has designed and executed robust, detailed marketing plans for clients including Lyric Financial, the Peterson Foundation for Parkinson’s and Tennessee Titans placekicker Rob Bironas (and his Rob Bironas Fund); Earnhart + Friends (E+F) has conceived and executed TV, radio, print and web campaigns for the likes of Minit Mart convenience stores, Auburn University Athletics and Harned Bachert & McGehee PSC.
“Bringing these two firms together just made perfect sense,” says Principal/CEO Tim Earnhart. “We saw that our clients would be better served with strategic direction on the front end, while FDM saw an opportunity to give their clients top-notch creative. As Werkshop, we’re now positioned to provide our clients with foundational marketing strategy, then develop that into pitch-perfect creative, all within the same team and under the same roof.”
A major component of Werkshop Marketing is a commitment to educating start-up, small and midsize businesses on how to plan and execute their marketing in a strategic way. This will be accomplished through a variety of educational efforts, including monthly “Digs” — free, off-the-cuff discussion events on hot topics in marketing. Past Digs have featured speakers from all corners of the marketing world, and have generated a tremendous level of enthusiasm from those in the industry, as well as professionals looking for ways to give a spark to their start-ups and small businesses.
“Good marketers are also effective teachers,” says Holly Grenvicz, Werkshop Principal and Chief Strategist. “We are passionate about sharing our knowledge of the marketing toolbox with our clients so that they will have the ability to make effective marketing decisions. The Digs have become a platform for clients, business owners and professional marketers to come together and talk about what is going on, and the positive response we’re getting is motivation to keep the content coming.”
Werkshop Marketing is headquartered at 2915 Berry Hill Drive, Nashville TN 37204, with a secondary location at 422 East Main Street, Bowling Green, KY 42101.
About the Principals
Principal/CEO Tim Earnhart boasts more than 16 years of experience in marketing and advertising. He spent years with Wendy’s Restaurants before founding E+F in 2005. Tim will have primary management oversight of the agency, focusing his efforts on client development. Tim, his wife, Jennifer, and their two children live in Bowling Green.
Principal/Chief Strategist Holly Rooks Grenvicz began her marketing career with First Tennessee Bank in Chattanooga, TN. During her decade within the bank’s marketing arm, she worked on the First Tennessee Middle Tennessee expansion team, and won the bank’s highest employee award for developing a sales campaign that yielded more than 10,000 new accounts in its first year. She left the bank in 2007 to begin Fresh Dirt Marketing. Holly has become a featured speaker for area organizations about marketing topics and will head the Werkshop’s education arm. Holly, her husband, Joe, and their daughter live in Nashville.
