NEXT Bowling Green DIG: Tues., August 23rd(Avoiding Common Website Pitfalls)

WERKSHOP INSTITUTE PRESENTS
THE AUGUST BOWLING GREEN DIG:

Avoiding Common Website Pitfalls

Speaker:
Scott Hutcheson
cabedge.com

Tuesday, August 23rd
8:30 a.m. to 10:00 a.m.

What We’ll Cover:
Building a new website can be exciting, but also a bit overwhelming at times. Knowing how to avoid the common traps will make the process easier and more successful. In this DIG session, we will cover how to recognize the wearisome areas such as forgetting your users, designing by committee, and marginalizing your messages and steer clear of them. Get prepared to build a new website faster while better meeting your business goals.

Sponsored by
Citizens First
& Bowling Green Area Chamber of Commerce

Where?
Bowling Green Area Chamber of Commerce
710 College Street

Light breakfast will be served compliments of Citizens First.

NEXT Nashville DIG: Wed., August 24th(Avoiding Common Website Pitfalls)

WERKSHOP INSTITUTE PRESENTS
THE AUGUST NASHVILLE DIG:

Avoiding Common Website Pitfalls

Speaker:
Scott Hutcheson
cabedge.com

Wednesday, August 24th
8:30 a.m. to 10 a.m.

 

What We’ll Cover:
Building a new website can be exciting, but also a bit overwhelming at times. Knowing how to avoid the common traps will make the process easier and more successful. In this DIG session, we will cover how to recognize the wearisome areas such as forgetting your users, designing by committee, and marginalizing your messages and steer clear of them. Get prepared to build a new website faster while better meeting your business goals.

Sponsored by
Lipscomb University
Snapshot Interactive
Advocate Marketing & Print

Where?
Lipscomb University – Ezell Center (Room 301)

*NEW and IMPORTANT*
Parking Information:

Free parking for DIG guests will be provided at the David Lipscomb Campus School football field with shuttle service to the front door of the Ezell Center. Shuttles will run continuously from 8:00 am until 9:00 am and return guests to their cars at the conclusion of the DIG.

David Lipscomb Campus School Football Field Address:
1013 Caldwell Lane
Nashville 37204

Continental breakfast will be served starting at 8 a.m compliments of Concept Technology.

Jenn’s Reno Lessons Learned

My husband and I are self proclaimed DIYers when it comes to home renovations. I’ve probably torn down, built more things and own more tools than most of my male friends. It all started with the purchase of our first home, which we now lovingly call our “practice house.” We went with a pretty run down fixer with “good bones” for two reasons. The first was because that is all we could afford at the time on our starving artist salaries. Secondly, we had huge vision and loved the idea of the challenge. We started with a modest collection of tools, a few home depot cards we received as gifts and off we went trying to renovate our home.

Immediately, I realized that my husband and I differ in one very significant way. I tend to be frugal and stubborn when it comes to our renovation purchases at the local hardware store. I pride myself on making the most of our budget and having the most impact for the least amount of money. My husband on the other hand won’t leave the store without wanting to purchase a new tool that will make the project easier.

But who needs to buy an 18-volt drill when we have an all-in-one 12-volt already at home? Or who needs to buy an electric circular saw when we have a circular saw attachment for that same battery powered 12-volt drill? And who needs a nail gun when you have a perfectly good hammer and swinging arms?

If you’ve done your own renovations before, you can probably see where I’m going with this. It took me a while to give in, but I’ll now admit that having the proper tool to accomplish a job is money well spent. Even further, if the person using the tool knows what they are doing, the job will go cheaper and faster with much better results. This is all true even if you have huge vision, a great plan and the determination to think you can do it yourself. Sometimes you just need to step back and admit you need help.

Take hanging drywall for instance. It seems easy enough. But after you have mudded once, you will realize that it takes an artist to make it look perfect. I’ll never forget the time that Luke and I decided to hang crown molding in the living room. It was amusing to watch two intelligent and handy people (who are good at math btw) attempt to make cuts at the correct angle to make it work. I later watched someone who had hung it a million times fly through the installation with perfect results. Experience and some tricks of the trade would have proved invaluable in that situation.

We have long since sold our practice house and are a little less adventurous these days. I still do some pretty crazy sounding reno projects myself though- like knocking down walls I don’t want when my husband is at work or installing a new bathroom floor one Sunday because the one I had was too hard to clean. The difference is that now I know when to hire someone to do parts or all of it for me and when to invest in the tools I need to get the job done right. There is absolutely no sense in saving money if you don’t get the results you want. Can I hear an AMEN?

So, what have I learned? Know the limits of talents and capabilities. Vision, determination and willingness don’t always make up for expertise. Invest in the right tools and use them wisely. Lastly, expect great results and make good decisions to make those results happen- even on a starving artist’s budget. And yes, even in your marketing efforts.

NEXT Bowling Green DIG: Tues. July 26th (Consumer Behavior: Why we Buy What we Buy)

WERKSHOP INSTITUTE
PRESENTS
THE JULY BOWLING GREEN DIG:

Consumer Behavior:
Why we Buy What we Buy

Speaker:
Tim Earnhart
Founder/CEO/Head Carpenter
Werkshop Marketing

Tuesday, July 26th
8:30 a.m. to 10:00 a.m.

Register FREE at http://julybgdig.eventbrite.com/
Light breakfast will be served compliments of Citizens First.

What We’ll Cover:
Everyday we are faced with making decisions. We have to choose between one product or another. We become consumers. Why do we buy the products we buy? Why is the brand we choose better than the brand we didn’t?  What motivates us to consider one product over another? In this DIG session, these questions and the unique and interesting behaviors of consumers will be discussed. Be prepared to get involved. This session will ask for your input as we share valuable information, ideas, and even a quirky behavior or two.

Sponsored by
Citizens First
& Bowling Green Area Chamber of Commerce

Where?
Bowling Green Area Chamber of Commerce
710 College Street

 

NEXT Nashville DIG: Wed. July 27th (Consumer Behavior: Why we Buy What we Buy)

WERKSHOP INSTITUTE PRESENTS
THE JULY NASHVILLE DIG:

Consumer Behavior:
Why we Buy What we Buy

Speaker:
Tim Earnhart
Founder/CEO/Head Carpenter
Werkshop Marketing

Wednesday, July 27th
8:30 a.m. to 10 a.m.

Register FREE at http://julynashdig.eventbrite.com/
Continental breakfast will be served starting at 8 a.m.

What We’ll Cover:
Everyday we are faced with making decisions. We have to choose between one product or another. We become consumers. Why do we buy the products we buy? Why is the brand we choose better than the brand we didn’t? What motivates us to consider one product over another? In this DIG session, these questions and the unique and interesting behaviors of consumers will be discussed. Be prepared to get involved. This session will ask for your input as we share valuable information, ideas, and even a quirky behavior or two.

Sponsored by
Lipscomb University
Snapshot Interactive
Advocate Marketing & Print

Where?
Lipscomb University – Ezell Center (Room 301)

How and Where to Park for the DIG:
Now that school is out for the summer, parking will be available for the next few DIGs out in front of the Ezell Building. Our shuttle service will return with the fall semester. Thank you!
Building Address:
3904 Belmont Blvd.
Nashville, TN 37215

Soles4Souls Shoe Drive
Please bring in any used/unwanted shoes to this month’s DIG. We will have a drop box at the registration table. Learn more about Soles4Souls here.

***This event will be filmed for public viewing. For more information, please click here.***

 

NEXT Bowling Green DIG: Tues., June 21st (Print Marketing Isn’t Dead)

 

NEXT Nashville DIG: Wed., June 22nd (Print Marketing Isn’t Dead)

 

NEXT Nashville DIG: Wed., April 27th (Apps: The Day After Tomorrow)

WERKSHOP INSTITUTE PRESENTS
THE APRIL NASHVILLE DIG:

Apps: The Day After Tomorrow
A look at mobile app development and trends for 2011

Wednesday, April 27th
8:30 a.m.-10 a.m.

Register for FREE at http://aprilnashdig.eventbrite.com.

Speakers:
Brian Cauble of Appsolute Genius
Holly Grenvicz of Werkshop Marketing

About our guest speaker:
Brian is the co-founder and CEO of Appsolute Genius, developers of smart phone apps. He’s lived in Birmingham, AL for most of his life where he’s worked in software development for 10 years. In his career, he’s been a lead developer for the world’s largest GIS conservation system and world’s largest Factoring management system. Brian graduated from the University of Alabama at Birmingham in 2000 with a BSEE and in 2008 with a MSEE. He still lives in Birmingham where he founded Birmingham Entrepreneur to focus on encouraging growth in the local entrepreneurship community.

Sponsored by
Lipscomb University
Advocate Marketing & Print
Snapshot Interactive

Continental breakfast will be served starting at 8 a.m.

Where?
Lipscomb University - Ezell Center (Room 301)

How and Where to Park for the DIG:
Free and convenient parking with front door shuttle has been reserved for DIG guests. You may park your car at the David Lipscomb Campus School football field (1013 Caldwell Lane Nashville 37204) where shuttles will run continuously from 8:00 am until 9:00 am and return guests to their cars at the conclusion of the DIG. We encourage you to use the shuttle parking, as parking spaces on campus are limited for large groups during weekday mornings. Thank you!

Soles4Souls Shoe Drive:
Please bring in any used/unwanted shoes to this month’s DIG. We will have a drop box at the registration table.

Soles4Souls is a Nashville-based nonprofit organization that collects excess shoes from footwear companies and closets of individuals across the country in an effort to provide shoes to the estimated 1.4 billion people who do not have adequate footwear. To date, they’ve distributed 13 million pairs of shoes in over 125 countries and almost all 50 states. You can join Soles4Souls in providing hope through a pair of shoes by donating the shoes lying idle in your closets at this month’s Werkshop Marketing DIG.

“We’re grateful to partner with Werkshop Marketing to collect shoes at their next DIG,” said Soles4Souls founder, Wayne Elsey. ”It’s not only an opportunity to share about our cause with some of Nashville’s sharpest business minds, but a chance for the Nashville community to change lives around the world with the excess shoes that are just taking up space in their closets.”

***This event will be filmed for public viewing. Your presence at the event signifies your consent to be a part of the broadcast. For more information, please read the terms & conditions or email Becca@WerkshopMarketing.com.

*NEW DATE* NEXT NASHVILLE DIG: Wednesday, February 2nd (Using the Marketing Measuring Tape)

WERKSHOP INSTITUTE PRESENTS
THE JANUARY NASHVILLE DIG:

Using the Marketing Measuring Tape

Speaker:
Holly Grenvicz of Werkshop Marketing

***DATE CHANGE***

Wednesday, Feburary 2nd
8:30 a.m. to 10 a.m.

Register for FREE at  http://nashjandig2.eventbrite.com

NOTE: In order to provide name tags for participants and have an accurate count for breakfast, please RSVP if you are able to come on the new date regardless if you previously submitted an RSVP for this event. Thank you!

Lipscomb University
Ezell Center, Room 301
Building Address:
3904 Belmont Blvd.
Nashville, TN 37215

Light breakfast will be served compliments of BB&T.

Additional parking information:

Lipscomb University Campus Map

A limited number of spaces have been reserved in the Ezell Center parking lot located directly in front of the building, which is on Belmont Blvd. The entrance to the parking lot is across from Green Hills Dr.

If the parking spots are taken, you may also park in the Arena East Parking garage (on Belmont) or Arena West Parking Garage (on Granny White Pike).

Sky-high marketing

One of the many great things about marketing — and by “marketing,” I mean the art of getting a client’s message out in an effective and eye-catching way — is the way it inspires those behind the scenes to go above and beyond for a project. Take, for example, a film shoot that could have been routine… routine, that is, if it weren’t for a director who’s willing to go above and beyond to translate big ideas into small-screen reality.

In the summer, we began planning for a new television spot for Western Kentucky University’s football team. It was the Hilltoppers’ first year as a Division I program, and we wanted to give them a commercial that was equal to the higher level of competition they’d be facing. They had just finished at $35 million stadium expansion, and had already settled on the theme of “See It. Believe It. Achieve It.” So, we developed a 30-second spot that would illustrate the anticipation and energy that was driving the team as a daunting season approached. Part of the visual idea was a “mile-high” shot — a single trip from the clouds down to the stadium, and ultimately to the face of a gridiron warrior preparing for battle. It was our “big idea,” one that would (quite literally) take WKU’s message to a higher level. But how to do it?

The director, our close associate Gabe McCauley, started searching for an answer; what he found was something none of us expected. Gabe hooked up with a company called Micro Aerial Projects, who brought out a super-duper-high-tech, helicopterish, “Star Wars”-looking drone — a tiny piece of equipment that can fly a mile high, or many miles away, and can stay planted in a particular spot in the air thanks to GPS technology. Just getting to see it was cool enough — and some of us even got the opportunity to fly it a bit! — but the truly amazing part was the final result: An breathtaking aerial shot that provided the perfect backdrop for the rest of the spot. But don’t take my word for it — check it out yourself!

If it weren’t for someone (in this case, Gabe) really stepping up to the plate, we could have ended up producing a cookie-cutter sports commercial. But who would that attract; who would even notice? Which brings me back to the true joy of marketing: being able to powerfully present our clients’ distinct messages — in ways that they might never had considered — and see them prosper because of it. We do it every day… but it never gets old.

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