March BG DIG: Marketing Planning 101
Oh, how I love to DIG in! Today’s content was about meat and potatoes. Obviously, not literally, about meat and potatoes, but when you live and breathe marketing planning for a living, teaching Marketing Planning 101 is my version of soul food. I shared the basic principles of marketing strategy and walked through the steps – one at a time. The group reviewed a sample marketing plan and chuckled together as they saw common pitfalls and road bumps and identified with them!
The takeaway? Marketing strategy doesn’t have to be complicated. As a matter of fact, the simplest strategies can be the most effective. If you do your homework, and plan tactics that fit your brand, you’re on your way to meeting you goals, and a big sense of satisfaction.
While I’ve given this presentation a few times, it has been given a few updates and a face-lift. Look below to review. And, use it as a resource for your own planning, and of course, call on us if you need a hand.
Walkabout 180: Wednesday, March 24
Holly will be speaking at this Nashville Area Chamber of Commerce event.
March 24, 2010
7:30 am – 12:00 pm
The Ezell Center at Lipscomb University
Nashville, TN
For more details and to register, click here.
NEXT NASHVILLE DIG: Wednesday, April 14 (Athletes as a Business)
WERKSHOP INSTITUTE PRESENTS
THE APRIL NASHVILLE DIG:
Athletes as a Business
Special Guest:
Rob Bironas
Wednesday, April 14
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvilleaprildig.eventbrite.com
Where? Junior Achievement Office
120 Powell Place, Nashville, TN 37204
Light breakfast will be served.
March Nashville DIG: Designing a Website to Integrate with Social Media
Whoa, baby. If you missed the 3.18 DIG with Rob Blackford, you really missed a heap of information!!
My introduction of Rob to the group of 40-something that came to participate involved words like “repeat offender entrepreneur” and “technical genius.” However, Rob is also one of my favorite people who happens to run a Nashville web and technology company called Design615. We work together weekly (sometimes daily), and our staffers lean on Rob for the times when pulling their hair out over technology or a web design issue isn’t the best option. Having a sharp brain behind the front of web design and development are vital, and he’s got just that.
Rob’s content walked the group through the old, the new, and a projection for the future of web design. With a participatory approach, each attendee filled in a worksheet with components of web history (like, how sites were built in 1997?) and current best practices. The group discussed social marketing tools, and how they affect how sites are put together. They even argued about the “best” content management system! Hello? Drupal? No – wait – proprietary – or Wordpress??
What we learned was that like most marketing tools that we tout at Werkshop, a great, current, social savvy site is best achieved with a plan/blueprint in mind. Ahhhh, strategy. Love it.
Holly
Click here to visit Rob’s site.
Handouts from presentation:
NEXT BOWLING GREEN DIG: Thursday, April 15 (Social Media Puzzle)
WERKSHOP INSTITUTE PRESENTS
THE APRIL BOWLING GREEN DIG:
Social Media Puzzle
Special Guest Speaker:
Holly Grenvicz
Chief Strategist, Werkshop Marketing
Thursday, April 15
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgaprildig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
NEXT NASHVILLE DIG: Thursday, March 18 (Designing a Website to Integrate with Social Media)
WERKSHOP INSTITUTE PRESENTS
THE MARCH NASHVILLE DIG:
Designing a Website to Integrate with Social Media
Special Guest Speaker:
Rob Blackford
Thursday, March 18
8:30 a.m. to 10 a.m.
Register for FREE at http://werkshopmarchdig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, 3rd Floor (the PF Changs building).
Parking will be validated. Light breakfast will be served.
NEXT BOWLING GREEN DIG: Tuesday, March 23 (Marketing Planning 101)
WERKSHOP INSTITUTE PRESENTS
THE MARCH BOWLING GREEN DIG:
Marketing Planning 101
Building the instruction manual for the toolbox
Special Guest Speaker:
Holly Grenvicz
Chief Strategist, Werkshop Marketing
Tuesday, March 23
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgmarchdig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
