Social Marketing Puzzle
What I’m learning about Social Media marketing is that every 48 hours the information I thought was cutting edge becomes irrelevant. New tools and technologies are coming online hourly, users are opting in in droves and are finding new ways to communicate, sell and sway opinion. I used to think that Google Adwords was the hardest media tool to wrangle, but strategizing for retail use of FourSquare, Yelp and finding the “best” blog platform and account aggregator have trumped AdWords easily. Social marketing has become a game of endurance. Research, strategize, try, test, learn and start over. Those steps follow one another over and over and over. As professional marketers, we love the challenge, we love teaching our clients about how to use it, and we can’t wait for what it throws us next.
For the most up-to-date presentation and white paper on the Social Marketing Puzzle, see below.
Details for Labor and Employment Law Briefing
The Business of Sports
Yesterday’s DIG in Nashville was a special treat. My friend and client, Rob Bironas, was our special guest. Rob and I spent the 90 minutes talking about the business of football. We broke down the “org chart” of the NFL and even talked about how the athletes make money. Rob talked about the ins and outs of the “Franchise Tag” and about roster bonuses, but also about why he made the decision to handle his career with a plan in mind. Rob not only has a degree in Marketing from Auburn, but he understands that there is life after football. Check out his “Top 10 List” for insight into how he approaches his career and marketing his image.
Networking Women of BG Event: Friday, April 23
Holly will be speaking at this Networking Women of Bowling Green event.
April 23, 2010
Carroll Knicely Conference Center
2355 Nashville Road
Bowling Green, KY 42101
Networking @ 11:00am
Presentation @ 12:30pm
NEXT NASHVILLE DIG: Thursday, May 20 (Social Media Refresh)
WERKSHOP INSTITUTE PRESENTS
THE MAY NASHVILLE DIG:
Social Media Refresh
Guest Speaker:
Holly Grenvicz
Chief Strategist, Werkshop Marketing
Thursday, May 20
8:30 a.m. to 10 a.m.
Register for FREE at http://nashvillemaydig.eventbrite.com
Where? First Tennessee Corporate Offices
2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.
NEXT BOWLING GREEN DIG: Thursday, May 27 (PR 101)
WERKSHOP INSTITUTE PRESENTS
THE MAY BOWLING GREEN DIG:
PR 101
Special Guest Speaker:
Dave Green
Owner, David Green Communications
Thursday, May 27
8:30 a.m. to 10 a.m.
Sponsored by Citizens First & Bowling Green Area Chamber of Commerce
Register for FREE at http://bgmaydig.eventbrite.com.
Where? Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
