Yesterday, Tim and I had the great opportunity to speak to the Bowling Green Professional Marketing Association. The presentation, “At Right Angles,” was about brand congruency. We discussed what “branding” really is, as well as how to approach branding by wearing the hat of a strategist.
We covered a lot of ground, but the moral of the story is that branding — and staying congruent in your message, tone, design and delivery — is a choice. Take a look at the presentation here.
WERKSHOP INSTITUTE PRESENTS THE AUGUST NASHVILLE DIG: Brainstorming Thursday, August 26 8:30 a.m. to 10 a.m. Register for FREE at http://nashvilleaugustdig.eventbrite.com Where?...
WERKSHOP INSTITUTE PRESENTS THE AUGUST BOWLING GREEN DIG: Consumer Behavior: It’s Both Logical and Irrational at the Same Time We don’t know...
Fellow Consumers — we had some good times discussing our quirky behavior this past Tuesday at our Bowling Green DIG. For those of you who missed...
Like most Creatives I brainstorm for a living, but I had never really broken down or analyzed my brainstorming process until Holly started peppering me...