Werkshop Marketing » brand congruency http://www.werkshopmarketing.com Thu, 02 Feb 2012 21:16:43 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 At Right Angles http://www.werkshopmarketing.com/599/at-right-angles/ http://www.werkshopmarketing.com/599/at-right-angles/#comments Wed, 17 Feb 2010 20:06:42 +0000 Holly http://www.werkshopmarketing.com/?p=599 Yesterday, Tim and I had the great opportunity to speak to the Bowling Green Professional Marketing Association. The presentation, “At Right Angles,” was about brand congruency. We discussed what “branding” really is, as well as how to approach branding by wearing the hat of a strategist.

We covered a lot of ground, but the moral of the story is that branding — and staying congruent in your message, tone, design and delivery — is a choice. Take a look at the presentation here.

At Right Angles: Brand Congruency
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