May Bowling Green DIG: PR 101

Toyota. Ring a bell? Yeah, figured it did. Come on, tell me what you really feel about this brand, especially now. They’ve taken a few sucker punches in the last few months haven’t they? It was through their PR efforts, or lack thereof, that we learned just how damaging a situation can become. At our Bowling Green DIG last week, David Green shared with us his philosophy of good PR and how we all should go about such activities.

If you have a hunch that PR should be a part of your daily marketing efforts, you’ve probably got a good hunch. Build a solid plan and make it happen.

For a more in depth look at PR101, see David’s presentation below.