Social Media: All Risk and No Reward?

The importance of developing sound policies and practices concerning
use of social media as an employer and preventing employee misuse.

Special Guest Speakers:
Jennifer Rusie & Jonathan Harris of Ogletree Deakins

Tuesday, September 14th
8:30 a.m. to 10 a.m.

Register for FREE at http://nashvilleseptemberdig.eventbrite.com

Where? First Tennessee Corporate Offices

2525 West End Avenue, Suite 300, Nashville, TN 37203
Parking will be validated. Light breakfast will be served.

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About Our Special Guests:

Jennifer Rusie joined the Nashville, Tennessee office of Ogletree, Deakins, Nash, Smoak & Stewart in October 2006. Prior to her arrival at Ogletree Deakins, Ms. Rusie concentrated her practice on general commercial litigation. Ms. Rusie now focuses her practice primarily in the areas of labor and employment law. Ms. Rusie has experience representing management in all types of employment matters before, federal and state trial and appellate courts and administrative agencies including representing and counseling clients regarding discrimination, retaliation, harassment, wrongful discharge, breach of employment contracts, public policy claims and wage and hour issues. She also has experience working on traditional labor law matters including union election campaigns, NLRB hearings, labor arbitrations and unfair labor practice.

Ms. Rusie graduated from New York University School of Law and received her undergraduate degree, magna cum laude, from Vanderbilt University, with a BA in American Studies.

Jonathan Harris joined Ogletree Deakins in July 2003 and concentrates his practice in employment litigation. Mr. Harris has acted as the responsible attorney in numerous cases under Title VII, the ADEA, ADA, FMLA, FLSA, THRA, and other state and federal employment laws. He represents employers in single plaintiff claims as well as in class action litigation. Mr. Harris handles litigation at both the trial level and on appeal.

Mr. Harris enjoys speaking on employment issues and works with clients on preventive strategies to avoid discrimination, retaliation and other employment claims. From 2000 to 2001, Mr. Harris served as a law clerk for the Honorable E. Richard Webber, a United States District Judge in the Eastern District of Missouri.

Social Media:
All Risk and No Reward?

The importance of developing sound policies and practices concerning
use of social media as an employer and preventing employee misuse.

Special Guest Speakers:
Jennifer Rusie & Jonathan Harris of Ogletree Deakins

Thursday, September 23
8:30 a.m. to 10 a.m.
Bowling Green

Register for Free at http://bgseptemberdig.eventbrite.com/

Sponsored by Citizens First
& Bowling Green Area Chamber of Commerce

Where?
Bowling Green Area Chamber of Commerce
710 College Street
Light breakfast will be served. Compliments of Citizens First.
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About Our Special Guests:

Jennifer Rusie joined the Nashville, Tennessee office of Ogletree, Deakins, Nash, Smoak & Stewart in October 2006. Prior to her arrival at Ogletree Deakins, Ms. Rusie concentrated her practice on general commercial litigation. Ms. Rusie now focuses her practice primarily in the areas of labor and employment law. Ms. Rusie has experience representing management in all types of employment matters before, federal and state trial and appellate courts and administrative agencies including representing and counseling clients regarding discrimination, retaliation, harassment, wrongful discharge, breach of employment contracts, public policy claims and wage and hour issues. She also has experience working on traditional labor law matters including union election campaigns, NLRB hearings, labor arbitrations and unfair labor practice.
Ms. Rusie graduated from New York University School of Law and received her undergraduate degree, magna cum laude, from Vanderbilt University, with a BA in American Studies.

Jonathan Harris joined Ogletree Deakins in July 2003 and concentrates his practice in employment litigation. Mr. Harris has acted as the responsible attorney in numerous cases under Title VII, the ADEA, ADA, FMLA, FLSA, THRA, and other state and federal employment laws. He represents employers in single plaintiff claims as well as in class action litigation. Mr. Harris handles litigation at both the trial level and on appeal.
Mr. Harris enjoys speaking on employment issues and works with clients on preventive strategies to avoid discrimination, retaliation and other employment claims. From 2000 to 2001, Mr. Harris served as a law clerk for the Honorable E. Richard Webber, a United States District Judge in the Eastern District of Missouri.

This group of trend setters has served as the engine behind the ever evolving discipline of social marketing. They have survived a million Google BETA tests and continue to be vocal when FaceBook screws up again. To them, I say, “Adopt on, my friends.” I’ll be watching, learning and once you have it all figure out, I’ll download the app.

For a more cerebral version of my “Ode to Social Marketing and the Early Adopters who we have to give thanks,” see the presentation below.

So it’s hard to believe that, just five years ago, the term “viral video” didn’t exist — because there was nowhere for the virus to incubate. But on Valentines Day 2005, the domain name www.youtube.com was registered… the first little baby step in a project that would quite literally change the world.

More than 1 billion videos per day are now viewed on YouTube, and a whole host of imitators and innovators have popped up since. Want TV on your schedule? Go to Hulu. Want higher-quality, artier fare? Try Vimeo. Want comedy? Head over to Funny Or Die. But the queen bee is still YouTube, the place where news, advertising, soapbox and spam collide. Some of the most popular advertisements of recent years (Bud Light’s “Swear Jar,” for instance, or eTrade’s “Trading Baby”) only ran a few times on television, but garnered millions of intentional views on YouTube.

But what does it mean for you? It means, at a minimum, that there’s a low-cost, low-maintenance way to reach potential customers. But what is also means is that “traditional advertising” — print, radio and television — is now just a part of the equation. The other part — a portion that’s growing larger each and every day — is social media. Businesses and brands can no longer rely on a huge ad buy to make an impact, because if it doesn’t connect with consumers in a meaningful way, it will make LESS of an impression than it ever has. The market is saturated: More channels, more websites, and more ad impressions than ever before… it spurs us to tune out the noise, and pay attention only to those things that really connects to us.

It’s a challenge, to be sure, but it’s also an opportunity: To stand out from the crowd by being… well, interesting, for sure — but more importantly, being open, honest and accountable to your customers and clients. It’s a rebirth of human connection via technology, and it’s arguably all thanks to YouTube.