The Business of Sports

Yesterday’s DIG in Nashville was a special treat. My friend and client, Rob Bironas, was our special guest. Rob and I spent the 90 minutes talking about the business of football. We broke down the “org chart” of the NFL and even talked about how the athletes make money. Rob talked about the ins and outs of the “Franchise Tag” and about roster bonuses, but also about why he made the decision to handle his career with a plan in mind. Rob not only has a degree in Marketing from Auburn, but he understands that there is life after football. Check out his “Top 10 List” for insight into how he approaches his career and marketing his image.