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	<title>Werkshop Marketing &#187; the stickiest of messes</title>
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		<title>February DIG: Hammers &amp; Thumbs</title>
		<link>http://www.werkshopmarketing.com/613/march-dig-hammers-thumbs/</link>
		<comments>http://www.werkshopmarketing.com/613/march-dig-hammers-thumbs/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:56:06 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Dig Reflections]]></category>
		<category><![CDATA[Digs]]></category>
		<category><![CDATA[marketing blunders]]></category>
		<category><![CDATA[New Coke]]></category>
		<category><![CDATA[the stickiest of messes]]></category>

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		<description><![CDATA[Today, I had the distinct pleasure of serving as tour guide to a group of trusting fellow marketers through the world of marketing blunders. We relived New Coke, grumbled at the iPhone repricing debacle of 2007, and laughed at Snapple&#8217;s big idea of 2005 to create the world’s largest ice pop. (It melted – everywhere [...]]]></description>
			<content:encoded><![CDATA[<p>Today, I had the distinct pleasure of serving as tour guide to a group of trusting fellow marketers through the world of marketing blunders. We relived New Coke, grumbled at the iPhone repricing debacle of 2007, and laughed at Snapple&#8217;s big idea of 2005 to create the world’s largest ice pop. (It melted – everywhere – in the middle of New York.)</p>
<p>What we learned today is that if we make marketing decisions based in strategy, we are far less likely to end up as fodder for a similar presentation. Of course, we also learned that it&#8217;s okay to laugh at ourselves — because if you aren’t making mistakes as a marketer, you probably aren’t trying very hard. The presentation portion of today&#8217;s DIG is below; to continue the conversation and get updates on upcoming educational opportunities, <a href="http://www.facebook.com/werkshop" target="_blank">visit us (and be our fan) on Facebook. </a></p>
<div id="__ss_3276479" style="width: 425px; margin-left: 30px;"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/werkshop/hammers-thumbs-examing-the-origins-of-ouchworthy-marketing-blunders" title="Hammers &amp; Thumbs: Examing the Origins of Ouch-Worthy Marketing Blunders">Hammers &amp; Thumbs: Examing the Origins of Ouch-Worthy Marketing Blunders</a></strong><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=werkhammersthumbsfinal-100225105025-phpapp02&#038;stripped_title=hammers-thumbs-examing-the-origins-of-ouchworthy-marketing-blunders" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=werkhammersthumbsfinal-100225105025-phpapp02&#038;stripped_title=hammers-thumbs-examing-the-origins-of-ouchworthy-marketing-blunders" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></div>
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